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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. As such, Top Hat can provide key lessons for early-stage companies: 1. Back in 2010, the team tried approaching university administrators to get them to adopt their platform.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. are much softer and much, much harder to measure (or believe) in a very early stage startup. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. What are Early Stage VC’s Really Asking? Reply Charlie Crystle , on April 8, 2010 at 12:31 pm Said: brilliant post. thanks for the reminder.

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Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

Yet for every founder there are 10-20 other employees who take the near-equivalent risks in joining an early-stage company. If you’re not a founder (by choice, timing or temperament,) you may be an early employee or a later stage startup employee. This means you still need to have a resilient personality, and be agile.

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supermac War Story 1: Joining supermac

Steve Blank

Filed under: SuperMac | Tagged: Early Stage Startup , Steve Blank « There’s a Pattern Here SuperMac War Story 2: Facts Exist Outside the Building, Opinions Reside Within – So Get the Hell Outside the Building » Leave a Reply Click here to cancel reply. Nothing I couldn’t fix. I took the job.

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Lean Startups aren't Cheap Startups

Steve Blank

I see a lot of early-stage entrepreneurs waste too much time chasing money rather than figuring this out first. Reply Amit , on January 22, 2010 at 11:34 am Said: Great article! Reply Knowtu » links for 2009-11-03 , on November 3, 2009 at 5:05 pm Said: [.]

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