www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

reidhoffman.org

NOVEMBER 12, 2013

. × At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. Entrepreneurs often ask me for help with their pitch decks.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Geoffrey Arone , the founder of FLock, who is now an Entrepreneur-In-Residence in our Menlo Park office, mentioned this company to me and I thought it was worth writting a post about it. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010!

Software Review 48

Software Review Viral Media Marketing 48

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. So of course returns from 2000-2010 were subpar on average for the industry. By 2010-2011 this had shrunk by half again, averaging under $15 billion. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

Software Review 66

Software Review Metrics Valuation Technical Review 66

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. SaaS companies projected to grow 18% over this period in January 2010 and this projection moved up only to 20% today. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

NOVEMBER 7, 2010

Sunday, November 07, 2010. ▼ 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs.

Software Review 59

Software Review Technical Review Cloud Europe 59

Cracking the Code

JANUARY 16, 2012

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 95

Software Review Europe Technical Review Spain 95

The Next Web

AUGUST 26, 2012

In November 2010 we launched Whatser : an application that made it easy to get personal suggestions on where to go such as bars, restaurants, galleries, shops and other spots based on your location, interest and social graph. Although we got some early traction, we were unable to prevent a bankruptcy from happening in October 2011.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Cracking the Code

AUGUST 3, 2011

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 67

Software Review Europe Technical Review Search 67

Agile VC

MAY 26, 2011

To give you a sense, for 2002 the entire US online ad market was $6B and had shrunk year over year (it was $25B+ for 2010). I also joke with Reid Hoffman that this was back in the days before he was “Reid” Reid’s an incredible entrepreneur, startup investor, and human being. link] leehower. We’ve been lucky.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? April 23, 2010 in San Francisco.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

OCTOBER 11, 2009

Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. Any team that creates an experiment must monitor the metrics and customer reactions (support calls, forum threads, etc) while the experiment is in-progress, and abort if something catastrophic happens. It promotes rapid iteration.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

Cracking the Code

FEBRUARY 24, 2010

Wednesday, February 24, 2010. ▼ 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Startup Lessons Learned

DECEMBER 8, 2008

March 26, 2010 8:42 AM ankur aggarwal said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

APRIL 14, 2009

I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies who refuse this advice get themselves into trouble by running out of iterations. Every board meeting, the metrics of success change. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). . ► 2010. (5). Happy New Year 2010!

Software Review 48

Software Review Technical Review Viral Europe 48

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. Practical Market Research Resources for Entrepreneurs. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Cracking the Code

OCTOBER 8, 2009

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C.

Software Review 48

Software Review Technical Review Cloud Europe 48

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Cracking the Code

JANUARY 7, 2009

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

NOVEMBER 10, 2009

Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. SaaS companies use different metrics to calculate renewals. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. Tuesday, November 10, 2009.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

NOVEMBER 10, 2009

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. ► 02/20 - 02/27. (1). ▼ 2009.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

JULY 10, 2009

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 63

Software Review Technical Review RSS Europe 63

Cracking the Code

OCTOBER 27, 2008

► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. . ► 02/20 - 02/27. (1). David Cowan.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Cracking the Code

MAY 25, 2010

Tuesday, May 25, 2010. "10 ▼ 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs.

Software Review 74

Software Review Cloud IPO Jordan 74

Cracking the Code

FEBRUARY 27, 2009

Throughout its history, BVP has funded some of the worlds most talented entrepreneurs, helping them to build their businesses and dominate growing markets. ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Cloudonomics and 2010 Planning for your SaaS and C. ► 02/20 - 02/27. (1).

Software Review 48

Software Review Partner United States Venture Capital 48

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

We know entrepreneurs are delusional. In early 2010 we were paying $243 to acquire a customer, who only paid us $39 per year,” explained Robert. Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Metrics and lines in the sand. Those are horrible economics.

Lean 284

Lean Analytics Metrics Viral 284

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Is growth hacking useless? Absolutely not. Undeniably.

Retention 48

Retention Metrics Acquisition Conversion 48