Duct Tape Marketing

MAY 11, 2022

Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher.

Metrics 83

Metrics Marketing Software Review Cofounder 83

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Experiments come in all shapes and sizes: A marketing campaign. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ConversionXL

JULY 16, 2021

But they didn’t just say “no bear can get inside”, they had their cooler tested and approved by the Interagency Grizzly Bear Committee , which Yeti showcased as social proof : That was in 2011. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy. It can’t live in a bubble.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

techcrunch.com

AUGUST 12, 2012

Analytics (the software tools and services necessary to get intelligent , accurate, and actionable analysis out of petabytes of data in minutes instead of weeks) ; and. 2011 Holiday. Your guide for the best gadget gifts of 2011. Cinemaware is back at it with a Kickstarter campaign for Wings: Director’s Cut.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

David Teten

DECEMBER 2, 2019

Since 2011, the Bluhm/Helfand Social Innovation (BHSI) Fellowship has supported the work of 36 innovators—representing the United States as well as 18 other countries on five continents—who address pressing global issues, from healthcare delivery to college persistence and sustainable construction in developing nations. Kairos Fellows. “The

Technical Review 60

Technical Review SBIR Dilution Silicon Valley 60

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Five Caveats!

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

MAY 11, 2013

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. For experienced Adwords advertisers, this won’t be a major revelation, but back in 2011 Google introduced an Ad Extension called “Click To Call.”

Analytics 116

Analytics Phoenix PPC Campaign 116

Duct Tape Marketing

JANUARY 29, 2021

He played an important role in the team’s first world series victory in more than 20 years in 2006 in their second, in 2011. is the AI-powered, all-in-one lead generation solution that leverages the 3% top-performing strategies, from over 12,000 campaigns. Louis Cardinals. He holds a doctorate in counseling and sports psychology.

St. Louis 94

St. Louis PPC Campaign Lead Generation 94

The Next Web

JANUARY 31, 2014

Fast forward to 2011. Then you, my friend, better stop your entire guest blogging campaign this instance. You must be analytical and think percentages when it comes to links. Their benefits were clear – being read by a whole new audience, promoting themselves through the article and perhaps even earning a couple of bucks….

CTO Hire 138

CTO Hire Search Web Social Media 138

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. How long do you have their attention for?

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Campaign Monitor. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â??

Software Review 53

Software Review Technical Review Startup 53

blog.expensify.com

APRIL 24, 2012

March 25, 2011 at 7:00 am. March 25, 2011 at 12:58 pm. March 25, 2011 at 12:59 pm. March 25, 2011 at 1:04 pm. March 25, 2011 at 1:12 pm. March 25, 2011 at 1:13 pm. March 25, 2011 at 1:29 pm. March 25, 2011 at 1:34 pm. March 25, 2011 at 1:36 pm. March 25, 2011 at 1:40 pm.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JULY 24, 2014

Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Predictive analytics helps look at all the different variables to generate the desired engagement from the customer. Improve Customer Engagement & Increase Revenue. image source. image credit.

Analytics 118

Analytics eCommerce Conversion Technical Review 118

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Venture Chronicles

AUGUST 7, 2013

We did very well in 2010 and 2011 with a highly differentiated creative marketing strategy but then we had our VP Marketing leave just after the B round closed (awkward.) It also requires that people think outside of their comfort zone of campaigns, PPC, webinars, and landing pages.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

ConversionXL

AUGUST 27, 2015

In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. Measuring ROI of optimization is hard.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

OCTOBER 13, 2015

Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Image source.

Conversion 48

Conversion Retention Acquisition Metrics 48

Austin Startup

SEPTEMBER 15, 2011

Today they announced new Free Accounts and enhancements to TweetReach Trackers, the company’s professional comprehensive analytics offering. The company also highlighted the significant momentum it has seen in 2011 as TweetReach is increasingly used as a standard measure of reach for Twitter campaigns.

Analytics 59

Analytics Campaign 59

mashable.com

JULY 4, 2012

The two most recent algorithm changes are: Panda : Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Take a look at a snapshot from my company’s analytics. Now on Panda 3.7, Google just wants to make the web a better place, and it does that by rewarding people who do things right.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

Hearpreneur

MARCH 15, 2019

In 2011, I began learning about hair restoration and started North Atlanta Hair Restoration in 2012. Using my analytics background I developed an algorithm to select the best investments. One day you’re analyzing marketing campaigns, the next your building new products. As CEO, each day is different.

Entrepreneur 117

Entrepreneur Technical Review Software Review Atlanta 117

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Finding our niche with the campaigning tool. What is it? How did it help?

Campaign 80

Campaign Startup Cloud Channel 80

Altgate

APRIL 22, 2009

  In fact, I bet Google Analytics will quickly show Yokum and his colleagues at WSGR that his real userbase for this tool will be other attorneys both at firms and inhouse.  link] Facebook ‘Clickjacking’ Awareness Campaign Launched | Network Security [.]

Term Sheet 52

Term Sheet Intellectual Property Venture Capital Hawaii 52

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. " I'd postulated this rule in 2005, it is even more true in 2011. The 10/90 rule.

Marketing 126

Marketing Flash Analytics Web 126

crowdSPRING Blog

OCTOBER 27, 2013

Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

SVPG

SEPTEMBER 30, 2016

Between working with the co-founders on the strategy, validating concepts with the users, assessing the analytics, driving features and functionality with the team, and working with finance on the new business model, marketing on acquisition, and the warehouse on fulfillment, you can imagine the workload Kate faced on a daily basis.

Product 60

Product Technical Review Software Review Engineer 60

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. I can personally recommend the Adwords services of Alexander if you don’t feel comfortable setting up your campaigns. Flickr Search Copyright © 2011. Track your traffic. Email marketing.

Ruby 45

Ruby RSS Australia Social Media 45

ConversionXL

APRIL 11, 2014

Featuring product bundles can also be used as a traffic acquisition tactic or lead magnet , setting the stage for email marketing , retargeting campaigns & other customer on-boarding campaigns. This is the exact reason why headphone retailer SkullCandy switched from Google Analytics to Adobe Marketing Cloud.

eCommerce 118

eCommerce Revenue Software Review Technical Review 118

Aymeric Gaurat-Apelli

JUNE 8, 2010

You also want to use Google Analytics to understand where people exit your website during the sales process. Set up your goals in Google Analytics You want to define what your funnel looks like in Google Analytics so that Google Analytics can show you a nice funnel visualization report. Titan Theme by The Theme Foundry.

Ruby 62

Ruby Analytics Australia Affiliate 62

Aymeric Gaurat-Apelli

JUNE 8, 2010

You also want to use Google Analytics to understand where people exit your website during the sales process. Set up your goals in Google Analytics You want to define what your funnel looks like in Google Analytics so that Google Analytics can show you a nice funnel visualization report. Titan Theme by The Theme Foundry.

Ruby 56

Ruby Analytics Australia Affiliate 56

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Think of ways you can extend successful campaigns—such as Mention’s automated email campaign for free trial users—to deliver value to more of your user base. The Research. Never stop testing and optimizing your onboarding process.

Retention 106

Retention Churn Rate Metrics Software Review 106

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. I can personally recommend the Adwords services of Alexander if you don’t feel comfortable setting up your campaigns. Flickr Search Copyright © 2011. Track your traffic. Email marketing.

Ruby 28

Ruby RSS Australia Social Media 28

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. In a 2011 study by DDP & Paris ( by way of Adage.com ), it was found that the #3 reason why people “Unliked” a Page on Facebook was simply because they published too much.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

This problem is only compounded if you run poorly targeted ad campaigns , but that’s a conversation for another time. In a 2011 study by DDP & Paris ( by way of Adage.com ), it was found that the #3 reason why people “Unliked” a Page on Facebook was simply because they published too much.

Social Media 127

Social Media Media Marketing Database 127