VC Cafe

OCTOBER 28, 2021

The consumerisation of enterprise was a big investment trend in 2011-2012. Employees got used to working with the best tools and expect them to be available Good UI/UX for B2B software is now table stakes Anyone can purchase the product with a credit card Freemium model used to onboard new users Mobile, remote access is key.

B2B 167

B2B Sales Cycle Software Mobile 167

conversionxl.com

SEPTEMBER 10, 2013

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Only 30 days after it’s launch on June 9th 2011, Fab had 300,000 registered members & over 10,000 members making a purchase, resulting in 1.3

Customer Development 60

Customer Development Conversion Developer Customer 60

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48