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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Most startups fail. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Same goes for e-commerce, SaaS or any startup really.

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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology.

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Teaching Entrepreneurship in “Chilecon Valley”

Steve Blank

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market. The syllabus for the Stanford course can be seen here.

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. It Started With An Idea.

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Why Internal Ventures are Different from External Startups

Steve Blank

This post follows directly on Steve’s earlier excellent post, Why Companies are not Startups. For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011. First, let me recap a key insight for me from Steve’s post.

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Machine Learning Meets the Lean Startup

Steve Blank

What’s become apparent in the last few technology hype cycles is that for startups and their investors there is a short multi-year window of opportunity (at the Peak of Inflated Expectations) to sell a startup at an inflated price. Get of the building and test those hypotheses using customer development.

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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

By the end of the 20th century entrepreneurship education fell into two categories: 1) starting small businesses and 2) starting high-growth, high-risk scalable startups. The case method and business plans are the antithesis of how entrepreneurs create startups. Neither cases nor business plans replicate the actual startup experience.

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