It’s Not a Conversion Problem, It’s a Customer Development Problem
ConversionXL
SEPTEMBER 6, 2013
Most startups fail. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Same goes for e-commerce, SaaS or any startup really.
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