article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
article thumbnail

13 Ways to Make Your Online Business an Attractive Purchase

Up and Running

Tighten up Your Metrics and Reporting. Evaluate your metrics tracking and see where you’re losing data. One of the things that gets the attention of buyers is effective PR. The more PR the better if you want to attract buyers. The more PR the better if you want to attract buyers. Their answers are below.

PR 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #117 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Facebook Now Earns 23% More Per Impression Than In Q1 2011 – [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics – [link]. Why You Ought to Throw Away Your Vanity Metrics for These 5 Customer Metrics – [link].

article thumbnail

Beyond the garage

Startup Lessons Learned

No BS, no vanity metrics, no launches, no PR. Votizen’s David Binetti will show you a real pivot story, including the actual metrics that helped him realize it was time to change. SLLCONF 2011 is happening on May 23 in San Francisco. And those are just our keynotes! We also have an awesome lineup of case studies.

article thumbnail

Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0. Rarely say yes to feature requests | Inside Intercom – crowdspring.co/1plBz95. You suck at technical interviews – crowdspring.co/1pEfybN.

article thumbnail

Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. ▼ 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? What happened?

article thumbnail

Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.