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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

Metrics 85
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2011

Startup Lessons Learned

I'm excited for 2011, and I want to share some of my plans for the coming year. Much more is needed, and 2011 will see the first few buds of that research project flower. In 2011, we will do sllconf again, probably in mid-May. Thank you, 2010. I believe we succeeded on all three counts. Stay tuned for details. Verdict: TBD.

Lean 153
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 113
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Metrics that Matter for 2011 (One Page PDF)

Life Beyond Code

We want to improve on the metrics for the sake of improving on the metrics. Sometimes we forget to measure the amount of time we spend being obsessed with measuring the metrics. End of the year is a great time to stop, reflect and think about what are the metrics that really matter most to you. No registration required.

Metrics 143
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How is the VC Asset Class Doing?

View from Seed

At the time, I spent most of my time describing the metrics themselves and how VCs and their LPs evaluate performance based on these measurements. If you aren’t familiar with these metrics, I recommend reading the original post to get a sense of the numbers that I’ll be reviewing here. So, is this good or bad? That’s only 0.5X

LP 256
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How to value your SaaS company

VC Adventure

If you read my blog regularly you know I love (LOVE) metrics. They took the 92 public SaaS companies and analyzed their key operating metrics. The valuation metrics show this clearly. Companies who went public after 2011 are less efficient with their capital and growing more slowly than their pre-2011 IPO peers.

IPO 113