Remove 2012 Remove Acquisition Remove B2C Remove Sales
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.

B2B 130
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119
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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Beyond Lenovo’s famous acquisition of IBM’s PC business, entertainment conglomerate Dalian Wanda bought American cinema operator AMC Entertainment followed by British yacht builder Sunseeker.

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How to Build a Product Launch Strategy

ConversionXL

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96
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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The consumerisation of enterprise was a big investment trend in 2011-2012. In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The rise of enterprise “toys” – Techcrunch, 2012.

B2B 167
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales.