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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. The opportunities with an education-based channel are enormous.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

Consider this: In 2012, there are 20 countries whose population is shrinking. New complex information becomes harder to process. 5) Web search – How easy is it to navigate and find information on a company? The ageing consumer is one of the most profitable yet untapped segment. Are they at the right height?

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15 Ways A Brand New Small Business Can Look Established

YoungUpstarts

Back in the 1970’s, consumers saw about 500 advertising messages per day. Keep this in mind: This article is less about specific ways to drive traffic or save money on advertising, and more about making your brand look like you belong so prospects trust you when they do find you. Post consistently to social media channels.

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IGNITE! pitch event at Microsoft – September 4

David Teten

Simple, Actionable, Data-Driven Insight for Improving Digital Advertising. Pricing Engine provides a simple, unified place for SMBs to manage their digital advertising. Smaller advertisers can buy ads, benchmark themselves against their peers, improve and expand their campaigns – all in one place. that serve SMBs.

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Eight Tips to Help Small Businesses Get Serious About Reaching Connected Consumers

YoungUpstarts

To drive home the point, Nielsen’s 2012 social media report reveals that: • Forty-seven percent of social media users engage in social care (i.e., Just having a basic informational website doesn’t cut it anymore. All of these channels should complement each other by supporting the same goal or goals (i.e., and stay consistent.