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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. The opportunities with an education-based channel are enormous.

Channel 129
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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

Video 75
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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

Startup 198
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion smartphone users in 2012. billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes.

Mobile 48
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Mobile Marketplace Carousell Launches In Singapore

YoungUpstarts

If you’re an eBay or HardwareZone forum junkie who regularly uses those sites to sell unwanted items or hunt for pre-loved items, check this new mobile app out: Carousell is a mobile marketplace that connects buyers and sellers socially.

Singapore 213
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Top 3 Reasons Why Your Board Needs a Secure Communications App

Board Effect

This is a valid reason for board directors to be sending sensitive governance communications through highly secure communication channels. users that had accounts between January 1, 2012, and December 31, 2016, were affected. A communications policy should be sure to include the managing of communications on mobile devices as well.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Ynon & I first discussed Maker in early 2012. Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. The media world now has its own leader running the largest YouTube multi-channel network startup.

Video 320