2012 Customer Metrics Retention 
ConversionXL
FEBRUARY 9, 2016
” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.
ConversionXL
AUGUST 19, 2016
billion smartphone users in 2012. From here, you can run tests and use those results to strategize the best solutions for your customers. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.
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View from Seed
AUGUST 30, 2016
Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. Next-Gen Networking.
ConversionXL
AUGUST 12, 2016
That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. The Metrics That Matter.
ConversionXL
APRIL 6, 2016
month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.
The Next Web
OCTOBER 28, 2013
In 2012 alone, 51 million websites were created. A study by the University of Basel, Switzerland in 2012 looked more deeply into the results of the 2006 Canadian study and proved what all tech users know to be commonly true. 2) Heatmapping and metrics. Conversion and retention combined are the Holy Grail. Now I love it.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land.
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