Up and Running

JULY 26, 2013

Are you looking to promote your business to a local audience? Local marketing practices change constantly, and one way to keep up with the times is to find leading experts and follow their blogs. Many posts focus on ways to reach an audience that circumvent traditional advertising models. SuperMedia.

Social Media 82

Social Media Marketing SEO Advertising 82

ConversionXL

SEPTEMBER 11, 2014

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

AUGUST 4, 2015

“Give people what they want, when they want it, in the form they want it in…” said Kevin Spacey in a speech at the Edinburgh Television Festival in 2013 about the recent success of his series, House of Cards. Segmentation of needs and perceived benefits by audience. Drive more leads, sales, and revenue.

Conversion 48

Conversion Customer Software Review Audience 48

Duct Tape Marketing

JUNE 5, 2014

Despite marketing automation’s capacity to generate increased revenue and attribute that revenue to your marketing team’s efforts, many people seem to overlook one key fact: in order for marketing automation to be successful, you have to have something to automate. Email Marketing: Does your organization already employ use of email marketing?

Marketing 74

Marketing Lead Generation Revenue Email 74

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Ensured that sales reflects your value-based pricing strategy. via TechCrunch).

Retention 48

Retention Metrics Acquisition Conversion 48

The Next Web

NOVEMBER 4, 2013

With 8,000 companies signed up in the first 24 hours of the August 2013 launch, Butterfield knew he’d hit on a simple and convincing message. Anyone can write a value statement, but only a few companies find the one that is both painfully obvious and resonates with their target audience. For us, that headline was, ‘Be Less Busy.’”.

Product 132

Product Cofounder PR Lead Generation 132

conversionxl.com

APRIL 29, 2014

Lead Generation. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Conversion Optimization Services. Landing Pages.

Email 67

Email Software Review Technical Review Campaign 67

Duct Tape Marketing

JUNE 6, 2018

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. What’s the ROI? How do I make it pay? Can I sell? This is a very legitimate way of using social media. Can I sell?

Social Media 76

Social Media Media Marketing Curation 76

Duct Tape Marketing

NOVEMBER 30, 2017

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. What’s the ROI? How do I make it pay? Can I sell? This is a very legitimate way of using social media. Can I sell?

Social Media 70

Social Media Media Curation Lead Generation 70

Hearpreneur

SEPTEMBER 11, 2015

Just how would one cope with a moment when the media are portraying aspects of your character to a very large audience with an agenda of dramatic effect and political grandstanding. Each year I have grown my business and last year I increased my sales by almost 30% from 2013. Image Credit: Annah Stretton.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

ConversionXL

APRIL 24, 2014

Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. Funnily enough, according to Gleanster , between 30-50% of leads are qualified but not yet ready to buy.

Email 126

Email Programming Framework Campaign 126

Designmantic Blog

MARCH 6, 2018

She believes that before building relationships with our audiences to achieve their goals, we have to connect with them first. Lilach Bullock is well-known in the fields of online lead generation and social media. She had over 15 years doing product management and corporate management before she became an entrepreneur.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Step four is focusing on expanding your reach to new relevant audiences. Earning time, instead of just buying it on TV.

Analytics 165

Analytics Marketing Channel Metrics 165