Up and Running

JUNE 12, 2014

As part of her latest campaign, she took advantage of New York’s Citibike Bike Sharing Program and placed Cheek’d cards in the baskets of as many bikes as she could. I’ve ended up on the news many times by just calling up the news channels and asking them if they’d be interested in featuring my business. Be creative.

Founder 142

Founder Marketing Startup Software Review 142

Hearpreneur

SEPTEMBER 9, 2015

Everyone on my team is obsessed with the products, so it’s been fun managing the social media channels. This resulted from working hard to make sure each post was geared toward our audience and letting them know we care about them. It was by far the most successful marketing campaign we have ever completed.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

ConversionXL

JUNE 4, 2019

A semiotic analysis decodes the meanings (cues) that resonate with your audience. A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. Even better, invite representatives of other departments or, if you have the budget, members of your target audience.

Marketing 125

Marketing Audience Green Architecture 125

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Think; custom stock photography.

Software 49

Software Marketing Entrepreneur North America 49

Up and Running

SEPTEMBER 2, 2016

However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to grow your audience. How to track whether or not your marketing campaign is successful. Paint a clear picture of your existing customer base and target audience.

Small Business 98

Small Business Marketing Social Media Audience 98

Brandanew

DECEMBER 9, 2015

One great example that comes to mind is an Indian women’s apparel brand called Anouk, that’s create at least two ad campaigns connecting with their idea of the modern women. Another aspect to note in communicating with a new audience is to know where to speak with them, or which platforms to use. Starbucks War on Christmas?

Social Media 100

Social Media Mobile Audience SEO 100

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. via Acquisio). CPC Is Rising.

PPC 48

PPC Matching Campaign San Francisco 48

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] Is this email campaign?

Software Review 81

Software Review Marketing Metrics Analytics 81

Duct Tape Marketing

AUGUST 18, 2016

Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 Oreo found this out in 2014 when it tweeted what was clearly an automated reply to a Twitter troll. photo credit Pexels. We Love Social Media Fails.

Social Media 28

Social Media Media Curation Campaign 28

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails.

Marketing 58

Marketing B2B SEO Campaign 58

conversionxl.com

APRIL 29, 2014

Apr 24, 2014. You’d think more marketers would want to create narratives in the inbox, considering that 60.34% of the tech savvy audience of Lifehacker says they have their email open all the time. When initiating the Hook Cycle in the welcome campaign – the goal is to reward the user for the action they just took.

Email 67

Email Software Review Technical Review Campaign 67

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. The key in understanding leads with digital analytics often starts by using campaign codes. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. With explainer videos, visitor’s chose to be on your channel. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Here’s the data… Image Source.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. You might then decide to start an affiliate marketing program to help you reach new audiences. An impressive 23.63% became affiliates in 2014. Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

Brandanew

JULY 2, 2015

Because if it isn’t watched, what’s the point of running a marketing campaign at all? These days there are no guarantees that a campaign will be sure-shot successful. It may or may not click with your audience. Each of these videos received a fantastic audience with 35-40k views each! Honda #Cheerance Event.

Social Media 100

Social Media Campaign Media Marketing 100

ConversionXL

FEBRUARY 6, 2019

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. The answers help define which marketing messages and channels will be most influential. Of course, none of that matters if you can’t push your product past the Introduction phase. Introduction.

Product 124

Product Marketing Differentiation Harvest 124

SVPG

SEPTEMBER 30, 2016

But she observed that these venues were just playing the same thing you could watch on your television at home, even though the context and audience was very different. This gets to the heart of the BBC editorial culture, and required considerable persuasion to show why this was a very good thing for both the BBC and for the audience.

Product 60

Product Technical Review Software Review Engineer 60

Duct Tape Marketing

SEPTEMBER 29, 2016

In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses. Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms.

Software Review 28

Software Review Campaign Advertising Social Media 28

Occam's Razor

SEPTEMBER 21, 2015

First, when you present it (people can read faster than you can talk, you are going to read these slides word for word driving the audience to wish for a painless immediate death). Retain the respect of your audience. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

DECEMBER 30, 2015

In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). As usual, the best way to discover which is best is to test them both with your audience. It all comes down to your audience and your data. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Up and Running

MAY 25, 2016

Be sure to consider your target audience, and to segment appropriately. Consider limiting the number of channels you use to focus on the ones that give you the most bang for your buck. For nonprofit communicators, Facebook was the most important social media channel, followed by Twitter and then YouTube.

Revenue 86

Revenue Oregon Campaign Social Media 86

Hearpreneur

NOVEMBER 6, 2016

Our target audience for the videos is the connected TV (CTV) market via devices like the Roku and Amazon Fire TV through the HD Carolina channel. I feel like we are inundated with negativity (ahem, the presidential campaign), tragedy and crisis yet there are so many people doing great things and those stories get lost.

Entrepreneur 48

Entrepreneur LLC South Carolina Utah 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JULY 3, 2019

Email is one of the few marketing channels that spans the full funnel. In 2014, there were roughly 4.1 The best customer journeys are segmented and personalized, whether based on activation channel, landing page , or onboarding inputs. But remember that email is just a channel. To stay connected with content subscribers.

Email 121

Email Metrics Campaign Revenue 121

Up and Running

FEBRUARY 28, 2018

Implementing all-in-one digital marketing with all of our experiences, including growing the business 25x in year one (2014), with the FIT Life Creation team saving over 30 hours per week. It’s a good way to build trust and visibility your target market audience. We used a strategy I call “social steroids.” Course platforms.

Social Media 91

Social Media Affiliate Cuba Advertising 91

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. I also don’t mean a copywriter more adept at slogans or banner ads.

Hiring 335

Hiring Startup Technical Review PR 335

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

AUGUST 21, 2015

Or desperate measures like Wired’s campaign where they requested that readers turn off their ad-blocking software: Image Source. An example: Source : Banner ads on the left and right have strong visibility but zero relevance to the audience (the site is related to gaming). Like: Image Source. Plain looking but bold design.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60