Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? So Shama, welcome to the show.

Engineer 64

Engineer SEO ChatGPT Channel 64

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 5 Ways to Create an Engaging Customer Experience – crowdspring.co/W6LVm2. 50 Free Resources for Web Designers from August 2014 – crowdspring.co/1vJ9Fwa.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. What was surprising, even to me (!),

Analytics 141

Analytics Metrics Mobile DC 141

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? From B2C to B2B.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

FEBRUARY 3, 2017

Affiliate marketing is “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts” Think of affiliates as an extension of your in-house marketing team. An impressive 23.63% became affiliates in 2014.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 16, 2015

In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Step Three: Choose either a custom screen resolution or select a specific device from the dropdown menu. (via Business of Software). What the Data Said.

Conversion 48

Conversion Mobile Design Warrant 48

Steve Blank

JUNE 23, 2021

The existing winter quarter of the class remains the same as we taught for the last 10 years – taking all students’ projects – e-commerce, social media, web, and mobile apps. Remote Discovery – As the pandemic forced teaching remotely, we’ve learned that customer discovery is actually more efficient using video conferencing.

Lean 299

Lean Technology Artificial Inteligence Intellectual Property 299

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) How do most visitors feel about video? Example: Xero.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

MAY 11, 2015

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease. For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore.

Social Media 100

Social Media Media Asia San Francisco 100

Duct Tape Marketing

JANUARY 8, 2015

Leveraging inbound marketing strategies can help small business grow their customer base and save money. Seth Godin writes extensively about interruption marketing in his book, Permission Marketing : Turning Strangers into Friends and Friends into Customers. Source: Hubspot state of inbound report, 2014].

Marketing 28

Marketing North America Lead Generation B2B 28

Duct Tape Marketing

DECEMBER 7, 2015

If you run a company that depends on local customers, then local SEO is vital for your business. Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Good Local SEO Means a Great Customer Experience.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60