Up and Running
OCTOBER 29, 2014
What has your business accomplished in 2014, and what is still left to do? Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. Closing Q4 Sales. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. Crunching Numbers.
ConversionXL
MARCH 13, 2019
Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service). . $1/mo
YoungUpstarts
MAY 11, 2015
For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. 1] Bigcommerce, The Democratization of Ecommerce, September 2014. [2] 4] Forrester Consulting, Seizing the Cross-Border Opportunity, December 2014. [5]
ConversionXL
MARCH 6, 2019
Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. LinkedIn video ad metrics.
Brandanew
MAY 14, 2015
That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that. Take the right actions!
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. We got 300.
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