Retention Optimization: How to Increase the Value of a Conversion
ConversionXL
OCTOBER 12, 2015
Are you familiar with the expression, “The most valuable customer is the one you never lose”? A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go out of business.” Well, it’s retention. (No, Tweet It!].
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