Remove 2014 Remove Lead Generation Remove Media Remove Search
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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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B2B Marketing in 2014: Content + Technology

VC Cafe

2014 will be a BIG year for Digital Marketing. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. In fact, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. CMO budgets, prestige and tenures are rising.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate.

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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

In September of 2014, when I became a Duct Tape Marketing Certified Consultant, I provided a list of ten reasons why joining the Duct Tape Marketing Consultant network is a no-brainer for digital agencies. Social Media Exposure. Let me tell you right off the bat, writing and publishing a book is a lot easier than you think.

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The Future of Mobile Search Marketing

Duct Tape Marketing

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Emarketer predicts that in 2014, that number will balloon to 4.55 Search on Mobile Devices. The Future of Mobile Search.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Segments that come to mind include product tracking, navigation, safety, security, local business search, and payments. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

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Is It Too Late To Start A Podcast?

Duct Tape Marketing

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a CPA was formerly the businessman manager and director of live events for mid role media. And that's where we started in 2014. Key Takeaway: It seems like everyone today has a podcast. It’s not too late.

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