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Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. It’s exactly the same in social media. [6]

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Why the Former President of Nickelodeon Joined mitú as CEO.

Both Sides of the Table

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Why social media is one of the best approaches to building your brand.

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The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

Media companies and publishers are mad. After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. According to a 2015 study, malware served by advertising networks tripled between June 2015 and February 2015.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

eCommerce 129
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Stop Thinking And Acting Local: Small Businesses Seeking Growth Should See Themselves As Global Enterprises

YoungUpstarts

Ways to tackle this challenge, according to Amreet Singh and Yuva Viswanathan, founders of RedWhite Apparel, a small business specializing in long-distance cycling apparel in Singapore, are to use paid social media, expand complementary product portfolio, and cultivate great customer service that generates repeat sales in the long term.

Global 145
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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

And 2015 is expected to exceed that same growth with some projecting as much as $40 billion in revenue by 2017. The tremendous growth predicted in this industry means that marketers will have a wealth of new opportunities to capture their audience. Here are just a few ways that might be manifested in 2015: More Brands Advertising.

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