YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

APRIL 20, 2017

Even if you are selling to an older demographic, your potential customers are on social media and failing to connect with them where they spend most of their time is hurting your marketing campaigns. The way customers buy and research products has changed.

Social Media 55

Social Media Media Michigan Lead Generation 55

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Are you aware of your profit margin on every type of sale? B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. But for the most part, if you wanted to talk to a sales rep, you were filling out a form and then waiting for a phone call or an email. Of course, adoption alone isn’t what makes messaging a promising tool for marketing and sales teams.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has had a hand in a variety of social media campaigns for Chevy, Susan G.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

YoungUpstarts

JUNE 4, 2018

In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. Graphics should be able to tell its own story without you having to explain it.

Social Media 113

Social Media B2B Design Reputation 113

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Source: Social Media B2B ]. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill.

Marketing 28

Marketing North America Lead Generation B2B 28

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). Most visited type of sale. increase in clicks to sale from the listing page. In fact, 44% fall below the “moderately satisfied” point… Image Source.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86