ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. In 2016, they had a huge layoff and had to shift strategy.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. With advertising revenue in a tailspin, it is more important than ever. It is not hard to pick New Subscriptions. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Marty Zwilling First published on Forbes on 07/22/2016.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Revenue: Measure close to the money. Example: Xero.

Video 48

Video Conversion Mobile Search 48

VC Cafe

JULY 27, 2017

According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million ( source ). Serial exploded in popularity and spread virally. The show starts with the history of Podcasts and ends with where they may be headed.

Audio 109

Audio Silicon Valley Curation Cofounder 109

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Even if it means sacrificing everything. JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

JUNE 4, 2019

explains : Semiotic theories and methods can be used to identify trends in popular culture, to understand how consumer attitudes and behavior are formed in relation to popular culture, including brands, and how marketing and advertising programs can best meet the needs of consumers by improving communication with the end user. Image source).

Marketing 125

Marketing Audience Green Architecture 125

VC Cafe

JULY 27, 2017

According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million ( source ). Serial exploded in popularity and spread virally. The show starts with the history of Podcasts and ends with where they may be headed.

Audio 60

Audio Curation Silicon Valley Media 60

ConversionXL

MARCH 15, 2016

In fact, mobile app revenue for 2016 is estimated at $58 billion. It’s close to the revenue, it’s measurable, it’s directly linked to onboarding. The network effect from creating user accounts with social profiles also has potential upsides for user and revenue growth. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48