ConversionXL

MARCH 13, 2019

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. Matching Algorithms. In case it’s interesting to you, here’s a recap of Q2 2016 results. Data Warehouse.

Social Media 185

Social Media B2B North America Media 185

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. 2016: 5K ads a day. Field length should match estimated text size. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 11, 2016

The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

Video 48

Video Conversion Mobile Search 48