ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

JANUARY 14, 2016

In other words, if you appeal to millennials the right way, you can get their business, as well as the added benefit of word-of-mouth on a potentially viral level. Just about every business has a social presence in 2016, but not everyone is using the right strategy to properly engage the millennial market. Stay Mobile. Hold contests.

Marketing 28

Marketing Los Angeles Social Media Campaign 28

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. It is not hard to pick New Subscriptions.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Subscription Business Trends and Predictions for 2016. You might also get immediate access to channels that might have otherwise taken years to break into. Usually, this is via storefronts, online, or via distributors.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MAY 1, 2019

It would fail in 2016 because (1) I was not a good podcaster when I launched. John Lee Dumas: If I wanted to launch a successful show today in 2016, I would have to find a niche. That’s what’s new in 2016. Then fast forward to January of 2016, coming up on a year ago, I launched The Freedom Journal via Kickstarter.

Portland 59

Portland Audio Technical Review Video 59

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name.

B2B 110

B2B Marketing Social Media B2C 110

Hunter Walker

JULY 29, 2017

RD: After the 2016 election this is going to sound obvious but: our social network framework has created an easily-manipulatable environment that allows the loudest voices to get the most attention, facts be damned. After 2016, I think attitudes on that have changed too, because now it’s affecting all types of people.

Social Media 82

Social Media Campaign Media Marketing 82

Brandanew

NOVEMBER 19, 2015

Except the question: what are the new digital trends , how do you market your Startup brand in 2016? H ere are some unusual ways to market your Startup brand in 2016 that you can invest in, now! 11 Unusual Ways To Market Your Startup Brand in 2016. Use Video Channels. Sign up here. This is one way to get out there.

Marketing 100

Marketing Nepal Startup Social Media 100