Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

Developer 133

Developer Marketing Software Review Technical Review 133

Duct Tape Marketing

OCTOBER 6, 2017

Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. If you’re looking for another tangible way to measure PR, try logging into your Google Analytics account. If you can think of any other ways to measure PR campaigns why don’t you get in touch with us? Conclusion.

PR 48

PR SEO Analytics Campaign 48

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

SEPTEMBER 4, 2019

Age 18+, June 2017. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. AMP for acquisition, PWAs for engagement. PWA analytics are difficult to set up and manage. What are PWAs? Here’s a good explainer video.)

Web 103

Web Caching HTML Marketing 103

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Bonus: Remember, you can measure profit everyday in Google Analytics! ]. It is very hard to do, you have to solve so many tough problems. The only thing that matters is profit.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. I came from an acquisition at Oracle which was an Oracle marketing cloud where I running marketing for a content marketing start-up.

Email 32

Email Search Engineer Curation 32

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Sadly, most marketers see this as a challenge. Bounce Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Audience Cyprus 124

Hunter Walker

JUNE 19, 2017

Catherine Vaughan: My co-founders and I met while working on the Hillary Clinton campaign in Ohio. Because Republicans consistently outspend Democrats, we need to use high-quality analytics to target the most “flippable” races. What’s your origin story? Do you work totally outside of the established structures?

Columbus 84

Columbus Cleveland Cofounder Ohio 84