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How to Hack Growth When Growth Stalls

ConversionXL

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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Should You Build a Mobile App or a Website for Your Startup?

Up and Running

This data could be gathered through Google Analytics and help you shape up the concept of your mobile app. Gathering customer data for sending personalized offers is difficult or impossible as you are given access to truncated analytics only. Now, consider whether can you bring extra value by leveraging another channel.

Mobile 81
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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. There are two ways to grow the organic channel: Get more traffic ??from I detailed the full process of my content gap analysis back in 2017. from new keywords. Get more traffic ??

SEO 121
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Dazeinfo research , there were about 1.13 in 2013 to 1.43

Mobile 48
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.