Remove 2017 Remove Acquisition Remove Analytics Remove Retention
article thumbnail

What Does the Future Hold for Conversion Optimization?

ConversionXL

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Dazeinfo research , there were about 1.13 in 2013 to 1.43

Mobile 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 13- I had no other choice.

article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141
article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141
article thumbnail

The Essential SaaS Metrics for Growth

ConversionXL

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. Image source).

Metrics 117
article thumbnail

So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” Be careful, though!