ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

AUGUST 8, 2018

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. In Learning Analytics: Measurement Innovations to Support Employee Development , authors John Maddox, Jean Martin, and Mark Van Buren reveal that, when it comes to training, some 96% of CEOs want to measure one aspect more than any other: impact.

Marketing 106

Marketing Metrics Programming Leadership 106

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Audience Cyprus 124

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Will all businesses be able to configure their testing tool to their analytics and ensure the data they are recording is correct?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Scalable Startup

FEBRUARY 1, 2013

The Future of Startups 2013-2017, beginning of a series. So GoodData is an actual easy-to-use analytics package. Walmart’s advantage in logistics and in pricing and in data analytics was just so great that they could kill small retailers at will. So GoodData is at the intersection of kind of marketing and business.

Software Review 22

Software Review Startup Venture Capital Stock 22

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). To give you some context as to how insanely lame these numbers are, Expedia.com received 59,400,000 Visits in May 2017. 3/6,462,977. Here’s an example.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Duct Tape Marketing

OCTOBER 6, 2017

Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. If you’re looking for another tangible way to measure PR, try logging into your Google Analytics account. If you can think of any other ways to measure PR campaigns why don’t you get in touch with us? Conclusion.

PR 47

PR SEO Analytics Campaign 47

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. There are a lot of metrics you must dig into. You can find these answers about the consumption of your content by evaluating the following metrics –. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28