Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. How to promote your webinar.

Product 97

Product Audience Social Media Sales 97

Up and Running

AUGUST 14, 2018

In 2017, U.S. You want to avoid wasting money on expensive direct mail to unqualified leads, while at the same time reaching the best leads through multiple channels. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

DECEMBER 13, 2018

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. The ability to include display view-throughs in Multi-Channel Funnels strengthens attribution models. Large B2B companies that already use Salesforce. GA360 and Salesforce integration.

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started.

Social Media 62

Social Media Media Marketing Lead Generation 62

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 15, 2014

It does not matter if you are a B2B or B2C or A2K, you will always see this. Analyze your needs carefully, buy for now and the near future rather than for 2017, lest you spend all the time until 2017 on implementation, customization, reporting and re-implementation. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Magazine "17 Inspiring Women of 2017.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

FEBRUARY 28, 2017

This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Revenue Per Human. Subtle change. But, you want people to obsess about Revenue and not Cost. Else people do frustratingly short-sighted things. " I wanted to die. Who gives a small kiwi if costs are down by 20% or up by 40%?

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. It lasted just seven episodes.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. Buyers were using pen, paper and fax machines to place orders.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Bottom-line. 3/6,462,977.

Social Media 162

Social Media Media Artificial Inteligence Channel 162