The mid-market briar patch
A Smart Bear: Startups and Marketing for Geeks
MAY 22, 2012
During the summer, one of the Capital Factory companies developed a plan to sell into the “mid-sized” corporate market. Uh oh. The startup graveyards are littered with companies who tried to target this seemingly alluring market segment — customers small enough to be intelligent and nimble, young enough to embrace new technology, yet big enough to spend real money to alleviate real pain.
Let's personalize your content