www.pakman.com

SEPTEMBER 27, 2012

In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content. They also must move advertising off-site, as they are now doing, which I detail in this post.). Share this: Tags: consumer web , social media , social web , traffic.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

AUGUST 25, 2013

The first important data-set to extract is the acquisition cost. Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. And there is an expense associated with each and every marketing tactic performed.

Customer 95

Customer Aggregator CPA Lean 95

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities.

Equity 125

Equity SEC Technical Review Security 125

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

SEPTEMBER 13, 2018

The problem of course has always been that while our data isn’t worth much in isolation – a few dollars per user per quarter – it is worth a lot when it gets aggregated by a single firm like Facebook. Those who currently buy advertising, based on our data, will eventually pay us directly instead of some intermediary.

Aggregator 48

Aggregator Algorithm Advertising Social Media 48

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Social Strategy Effectiveness. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). . + Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

YoungUpstarts

AUGUST 13, 2012

Some of these businesses are still with us, including Google and the social media behemoth Facebook. Others, like Def Jam, have been transformed through mergers and acquisitions. Each of the nine businesses listed below began in college, and in some cases, with no initial profit motive in mind.

Intellectual Property 127

Intellectual Property New York City Pennsylvania Cofounder 127

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. Microsoft continues to invest in brand advertising to position itself as a comeback kid. Source: AllThingsD ]. -

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

ConversionXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. The best-performing companies use north star metrics to understand progress in one of five areas: Growth efficiency; Customer acquisition; Custom action; Usage; User experience. Image source ).

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. Does Facebook advertising really work better than TV? Put up or shut up time for your social media strategy. if you double your impact.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!) And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. advertising. aggregation. contextual advertising. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn).

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments. Another hidden gem for this hidden gem.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. I resort to Twitter advertising only rarely—my organic reach is pretty solid. The result?

Conversion 68

Conversion Social Media Search Campaign 68

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. You might have heard the old advertising saw that someone needs to hear about your brand seven times before they buy. Consider this blog post (we’ll walk it back to email in a second). June 7, 2012. [.]

Email 54

Email Software Review Software Campaign 54

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. money our own efforts are generating. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. blog comments powered by Disqus Advertisement Got a tip? The New MacBook Air Is That Good. The New MacBook Air Is That Good.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Even if they’re not using this to target you with information sent via Twitter, they might use it in aggregate to determine things like the likely electoral votes in a region that will swing for a candidate.

Viral 307

Viral Las Vegas Tunisia Syndicate 307