mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. If yes, hurray!

Analytics 93

Analytics Framework Metrics Algorithm 93

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Developer Management Advertising 287

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. Who influences a sale?

Lean 250

Lean Silicon Valley Startup RSS 250

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 252

Customer Cloud EC2 Channel 252

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133

San Jose Customer Database Campaign 133

Austin Startup

APRIL 25, 2017

Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. This also makes it much more lucrative for him in the event that an acquisition happens in the medium term. DealCurrent.com.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

SEPTEMBER 17, 2021

Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Platform and channel fit. Platform and channel fit. Take Mailchimp. Consistency (again).

Campaign 109

Campaign Social Media Audience Channel 109

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. You might have heard the old advertising saw that someone needs to hear about your brand seven times before they buy. Email Keeps Your Audience Warmed Up.

Email 54

Email Software Review Software Campaign 54

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC).

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

OCTOBER 19, 2021

Interestingly, vertical videos have a higher engagement rate than landscape and square videos. Share your group far and wide with regular posts on your Facebook Page, links on your website and other social channels, and in conversations with prospects. The bottom line is: Facebook wants you to spend money on advertising.

Marketing 134

Marketing Audience Social Media Algorithm 134

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

APRIL 10, 2019

You can’t focus on paid channels alone, however. Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is Or, at the very least, narrowly targeted verticals.). The key is to customize content for specific targets and channels (e.g. Social media may be the most powerful ABM channel.

PPC 131

PPC Campaign Marketing Sales Cycle 131

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Identify the impact on your display advertising campaigns.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MARCH 7, 2016

While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. Did you notice I'm using the borders to "guide" your eye to look vertically?

Analytics 60

Analytics Marketing Metrics Audience 60