Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 1, 2020

YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated. You will never seem to have the time, skills, or resources you need for that key acquisition, global expansion, or new product offering.

Due Diligence 306

Due Diligence Entrepreneur Startup Acquisition 306

Startup Professionals Musings

DECEMBER 17, 2013

Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Operating productivity.

Metrics 252

Metrics Technical Review Retention Acquisition 252

VC Cafe

JULY 21, 2022

billion is attributed to the pending Microsoft acquisition of Activision Blizzard Besides Activision Blizzard, the big deals included Take-Two’s purchase of Zynga, Sony’s acquisition of Bungie, and the ESL and FaceIt acquisition by Savvy Games Group Mobile was the most active segment with 47 deals.

Forecast 190

Forecast IP Mobile Acquisition 190

YoungUpstarts

JUNE 17, 2015

Privacy issues that come to light in the course of the due diligence process for an acquisition can also threaten their valuation. Additionally, plan for an acquisition now by telling your users in your privacy policy that you may transfer the data in the event of a merger or acquisition. Do what you say.

Software Review 100

Software Review Technical Review Due Diligence Startup 100

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Move your customers from acquisition to activation by giving them a reason to choose you and making the process easy.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

MARCH 4, 2020

Exactly what this looks like will vary by industry, but for software, the opportunity is that once you have built the program, it does not necessarily cost you more to deliver the product to more customers. Yes, there are scaling costs like customer service and bandwidth, but they are very different from opening a chain of bookstores.

Entrepreneur 205

Entrepreneur Venture Capital Silicon Valley Bandwidth 205

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Hearpreneur

JUNE 16, 2023

And while retaining an existing customer costs 5x less than acquiring a new one, retaining valued employees is more cost-effective than recruiting new talent. Corporate gifting has long been a way to strengthen client relationships and recognize employees. And this is where corporate gifting is pivotal. #2- Thanks to Shannon Stone !

Artificial Inteligence 84

Artificial Inteligence Entrepreneur Retention Technical Review 84

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Instead of getting all of your customer’s payment upfront, those payments are spread out over months or even years, so it can take time to break even on marketing and development costs.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ReadWriteStart

JANUARY 13, 2011

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities.

Advertising 116

Advertising SMS Entrepreneur Silicon Valley 116

ReadWriteStart

AUGUST 18, 2020

Nearly a quarter of sellers, altered advertising, customer acquisition and marketing strategies since the COVID-19 crisis began. Analytical information gives retail brands a competitive advantage letting them set better-targeted digital advertising, adjust marketing messages, and deliver the desired customer experiences.

Global 179

Global Technical Review Analytics Mobile 179

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

JANUARY 27, 2015

Increased supply chain and manufacturing costs necessary to sustain Surface and Lumia unit shipment growth restricted overall gross profit growth, even as the devices are being positioned to drive more subscription and software revenue. While Microsoft’s 7.9% year-to-year revenue gain in calendar 4Q14, to $26.5 year-to-year in 4Q14 to $16.3

Cloud 100

Cloud Mobile Software Review Technical Review 100

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Every business needs revenue to provide investor returns and offset costs. Valid customer segments must be quantified for every opportunity.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Advertising ?? Yeah yeah, nowadays marketing is about "relationships" and "authority" and other things which cost time but not money. Advertising isn't dead; you can still buy eyeballs. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

DECEMBER 17, 2022

Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). For example, you may run the same ad on both Instagram and TikTok to measure which platform performs best in lead acquisition. Both are critical. Set your sights on Google’s Popular Products.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

OCTOBER 29, 2019

While that’s good news for shippers, that’s bad news for small business owners like you that are fueling that growth with the rising cost of shipping inventory. Below, we’re going to share tips/strategies on how to attain low cost shipping services for your business. Therein lies the value of this post. Compare Rates.

Cost 127

Cost eCommerce United States .Net 127

YoungUpstarts

AUGUST 13, 2019

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. Too many executives concentrate on short-term performance. This means offering a level of performance customers can’t resist and the competition can’t beat.

Technical Review 145

Technical Review Technology Customer Qatar 145

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Transformify

AUGUST 1, 2022

This can bring down operational or production costs permitting the companies to improve their profit margins. More affordable materials, a skilled workforce, and an abundance of talent pave the way for keeping manufacturing costs down and yet maintaining the quality of products. Improvement in profit margins. Take a unique opportunity.

Global 52

Global Merger Technical Review Singapore 52

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Plan includes a business model with good margins. Founding team has business and domain experience.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.

Southern California 170

Southern California Acquisition Cost Customer 170

YoungUpstarts

JANUARY 7, 2018

Big companies can absorb more loss when it comes to advertising; but not small businesses. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. Predictive Analytics.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

NOVEMBER 25, 2020

Advertising. In most cases, you’ll want to turn on advertisements for your videos. If too many people do it, however, your cost per ad will be higher. Your biggest challenge with YouTube paid marketing is how to create an advertisement that people want to watch more than the video they clicked on.

Channel 129

Channel Metrics Algorithm Video 129

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. The popularity of the model can be judged by the fact that the U.S. Organize events in your vertical.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

YoungUpstarts

DECEMBER 10, 2015

For most of those that manage to grow big, acquisition of other companies plays a major role in their success. While many businesses are aware of the importance of importance of acquisitions as a growth strategy few get it right when making acquisitions. In fact statistics show that only a quarter of acquisitions succeed.

Acquisition 100

Acquisition Social Media Distribution Startup 100

YoungUpstarts

DECEMBER 7, 2017

While many think about crowdfunding as a top-line sales number, it’s critical to evaluate all the costs associated with the campaign, as the balance between raise and spend absolutely factors into your outcomes. One of the first non-product costs is building out your campaign and website. Don’t overlook “hidden” product costs.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. Video content allows advertisers to tell a more complex story than text or images alone. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). It also has high engagement rates.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Long-term stability requires revenue growth and profit.

Valuation 235

Valuation Revenue Viral Retention 235

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Professionals Musings

SEPTEMBER 11, 2021

One customer is not traction, and beta tests with a thousand customers at no cost don’t count. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. Customer acquisition cost.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Long-term stability requires revenue growth and profit.

Revenue 434

Revenue Valuation Viral Retention 434