Software By Rob

JUNE 23, 2010

I was a judge at last night’s 59 days of code startup competition here in Fresno. The Categories There were two categories: zero-code and in progress. Zero-code meant you had to start with…um, zero code on day 1. June 23rd, 2010 | Cool News, Links & Reviews Building your startup? See you in 2011.

Software Review 44

Software Review Fresno RSS Startup 44

ConversionXL

FEBRUARY 17, 2021

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

Caching 140

Caching Algorithm Advertising Metadata 140

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Do they inspire behaviors that will help you differentiate? Consider ServiceNow , a software company that aims to “make work, work better for people with modern digital workflows.”. Your marketing strategy is what amplifies that brand.

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Marketing Campaign Software Review Tulsa 128

Software By Rob

NOVEMBER 16, 2009

Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. The speaking line-up is a who’s who of software bloggers and authors, including Geoffrey Moore, Paul Graham, Dharmesh Shah and Joel Spolsky. There were several great presentations during the conference.

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Software Review Software San Francisco RSS 47

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Ads are a natural part of the experience. In-Feed Ads 2.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Points of differentiation. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

OCTOBER 31, 2022

Find your differentiator through competitive analysis. Dig deeper into your brand’s differentiating points through two components of competitive analysis : Areas where you overlap with competitors (in terms of features and value propositions ); Areas where you and your competitors differ. do they prefer video content ) and your budget.

eCommerce 102

eCommerce Audience Differentiation Campaign 102

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Revenue is Not Revenue is Not Revenue. Not necessarily.

Startup 418

Startup Revenue Technical Review Flash 418

ConversionXL

FEBRUARY 3, 2022

Combine quantitative research with qualitative research by: Conducting usability testing Reviewing live chat transcripts Interviewing customers one-on-one Running customer surveys. It should also act as a differentiation tool. Pay-per-click advertising. The result? Qualitative research gives you the why behind the what.

Product 102

Product Marketing Social Media Channel 102

The Startup Magazine

JULY 4, 2017

Before starting an online casino take time to study the online software providers that exist. Determined to give their customers the best software solutions, they have support structures that give the best experience to entrepreneurs. The first move involves identifying a software provider. Setup a white label!

Securities and Exchange Commission 68

Securities and Exchange Commission Software Review United Kingdom Affiliate 68

ConversionXL

MAY 8, 2019

Without that educational, organic reach, you may get stuck pumping cash into ( increasingly expensive ) advertising platforms. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Nobody wants to be spammed with product advertisements. Flat Tummy Co.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

DECEMBER 14, 2022

Retention is much less expensive than new customer acquisition, so the move could certainly help us maintain operations even if markets drop. I'll also need to find ways to differentiate my product or service from my competitors so that I can win market share. Profits grow by 21% due to more productive , engaged workers.

Entrepreneur 111

Entrepreneur Retention SEO Employee 111

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] Duct Tape Transcript.

Marketing 75

Marketing Differentiation Sacramento Small Business 75

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. might have been a lot less differentiated.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. The answer?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Scanned QR codes. Links shared and clicked within mobile apps and instant messengers.

Analytics 118

Analytics Campaign Email Channel 118

crowdSPRING Blog

MARCH 16, 2012

Competitive Differentiation that Matters – [link] 7 Rules for Bootstrapping a Business – [link]. Competitive Differentiation that Matters – [link]. Secrets of the acquisition process from EA and Zynga – [link]. Why Do Some People Learn Faster? – [link]. Why I left Google – [link].

Social Media 94

Social Media Small Business Design Media 94

Software By Rob

SEPTEMBER 29, 2009

A better approach is to focus on your strengths and from there determine the method(s) that will work best to differentiate yourself from every other the freelance developers around the world. I increased by rate nearly 30% in 3 months due to the amount of work coming my way. And that’s the position you want to be in.

Software Review 53

Software Review Developer RSS Software Developers 53

SVPG

SEPTEMBER 30, 2016

Their code base had diverged and it was extremely slow and costly for Microsoft to be implementing Word separately for each platform: Windows, DOS and Mac. It also meant that there was great pressure to get the release out so they could start to gain the efficiencies of a single code base. In 1993, Word 6.0

Product 60

Product Technical Review Software Review Engineer 60

Software By Rob

JULY 15, 2010

I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. I too found the need to differentiate urgent tasks from important tasks, which is something many people never realize. 14 Why Startup Founders Should Stop Reading Business Books | Software by Rob on 08.05.10

Software Review 49

Software Review Entrepreneur RSS Software Developers 49

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Click on over and give us a review on iTunes, please! Would you support that idea? Lloyed Lobo (26:15): Definitely.

Community 53

Community Kuwait Cofounder Bootstrapping 53

Austin Startup

APRIL 25, 2017

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Software By Rob

AUGUST 11, 2009

And thus it is with the majority of open source software: Open source software is free if your time is worth nothing. I’m bracing my inbox for emails from disgruntled Gimp users explaining how charging for software is bad, commercial software is evil, and my mother dresses me funny. But I don’t buy it.

Open Source 62

Open Source Software Review Non-Compete Software 62

Software By Rob

AUGUST 18, 2010

About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Software Review 78

Software Review Software Revenue Cofounder 78

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

MAY 9, 2017

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure.

Search 31

Search Technical Review SEO Small Business 31