This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

MAY 19, 2020

Potential questions can come from plenty of sources, including: Search queries driving organic traffic; Internal search queries ; Your sales team; Your customer service team; Your R&D team. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Ask around.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. Untagged campaigns (search, email, display, social media etc). The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. There should be one link: Search for Hotel or Make Reservation! No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive.

Analytics 99

Analytics Web Campaign PPC 99

This is going to be BIG.

MAY 28, 2010

Feel like you need some meat on the bones the customer acquisition strategy investors have been asking about? What’s an affiliate network? How do you run a keyword campaign? How do I improve my conversion funnels?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106

ConversionXL

APRIL 14, 2021

We can calculate the IDF to obtain the comparison result, by dividing the number of documents the term appears in by the total number of documents in search results: IDF = log_e(Total number of documents / Number of documents with term in it). I love to use SEMRush On Page SEO Checker (no affiliations). TF-IDF for SEO.

SEO 140

SEO Marketing Algorithm Search 140

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. The metrics. Vanity metrics are less important. Search Google for SparkToro and the results focus primarily on Rand. Any affiliate could host a webinar, no matter how small the audience.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. You can also search for other stuff, like custom reports or attribution models. At this point you'll be a little confused about some metric or the other. Awesome, right?

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. We hate change. Super lame! People matter.

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

MARCH 25, 2016

Search Engine Marketing. Search Engine Optimization. Affiliate Programs. The two metrics you need to determine a channel’s success. The three goals we’ve discussed can be measured by two simple metrics: Customer Lifetime Value (CLV); and. Customer Acquisition Cost (CAC). Unconventional PR. Offline Ads.

Channel 28

Channel Viral Marketing Acquisition 28

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Standard Metrics Revisited: #5 : Conversion / ROI Attribution. Or your Display ads. Perhaps a proposal in five months?

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. Rinse and repeat.

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . For example, a search for “ Adobe ” brings up a stream of public posts and related searches. Here you can delve into metrics, trends, and visual reports. For example, a S.M.A.R.T. Image source. Use it to find out: Post engagement (i.e.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Do a Google search for the Consultant. Read what people say about them.

Analytics 118

Analytics Web Metrics Channel 118

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JULY 1, 2008

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages? It is not that hard, check out the Omniture report for the above url and bam (!),

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

MAY 18, 2010

For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights. PS: Our business is in trouble because we are over-reliant on Search! Acquisition. Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. No one can memorize all metrics.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). ” Basically, all they are trying to do is to make their primary metrics go up and to the right. Paid Acquisition: There are many types. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

FEBRUARY 1, 2010

UPDATE: If you want to download three advanced custom reports to do Page Efficiency Analysis, Visitor Acquisition Efficiency Analysis & Paid Search Performance Analysis please check out: 3 Awesome, Downloadable, Custom Web Analytics Reports ]. Paid Search? This is a "teach a person to fish" type post.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. if some of those 970 submitted an email address / signed up for price alerts and converted later then shouldn't the cost-per-acquisition include those future sales?

Web 87

Web CPA Analytics Affiliate 87

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. So both Acquisition and Referral can be tabled for now. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51

Aymeric Gaurat-Apelli

JUNE 8, 2010

Optional: Adwords Conversion Tracker By adding a Adwords Conversion Tracker (if you are planning to use Google Adwords to bring traffic in), you will be able to learn which search keywords convert better into sales. It only works if your potential clients are searching for your product. Flickr Search Copyright © 2011.

Ruby 62

Ruby Analytics Australia Affiliate 62