ReadWriteStart

MARCH 24, 2011

Our co-host for the program was TiE Midwest, based in Chicago. Chris is primarily trying to assess his customer acquisition strategy, which requires that people see the game being played. This pretty much rules out SEO, PPC, affiliate marketing, etc. His customer acquisition strategy, however, needs a lot of work.

Illinois 114

Illinois Entrepreneur Silicon Valley Chicago 114

ReadWriteStart

MAY 3, 2011

and SEO as two of the most effective and affordable customer acquisition strategies. and an affiliate program would also help with customer acquisition. Nifty idea, but the business model is predicated upon selling merchandise that is curated from affiliate networks like Commission Junction. Guerrilla p.r.

Acquisition 115

Acquisition SEO San Francisco India 115

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 90

Marketing Affiliate Channel Software Review 90

Women Entrepreneurs Can

MARCH 4, 2020

Client acquisition is an essential element of business growth, but it isn’t always easy. While some organizations choose to publicize their affiliation, this isn’t a pre-requisite. Securing face time with coveted prospects can be one of the most difficult aspects of client acquisition. Host Events.

Acquisition 52

Acquisition Affiliate Hosting Security 52

ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Take Mailshake, an email marketing automation program. What background knowledge do customers need to use your product or service?

Differentiation 129

Differentiation Sales Email Metrics 129

Feld Thoughts

JANUARY 29, 2015

AmeriData was a public company, a voracious acquirer (we acquired 40 companies in three years), and a very fast growing business (they were less than $50 million in revenue when they acquired Feld Technologies and over $2 billion in revenue three years later when GE acquired them.)

Venture Capital 70

Venture Capital Reputation Affiliate Conversion 70

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Transformify

DECEMBER 22, 2019

It gets even worse if the first version of their product is not good enough to generate revenues. Instead, their focus is on acquiring more and more users no matter the cost per acquisition. Affiliate marketing has been around for many years, yet not many startups take advantage of it. Know your userbase. Commission Per Sale.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

Both Sides of the Table

FEBRUARY 21, 2010

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. and a systematic affiliate marketing program. And you can sign up for the 1M/1M premium program here.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Hearpreneur

JANUARY 5, 2022

2- Create a referral program. We will make sure the referral program is well-structured. A spike in the amount of data needed to be stored has also necessitated the acquisition of more servers. 17- Earn from affiliate marketing. I already have a blog that is driving good traffic to my affiliate website.

Entrepreneur 114

Entrepreneur Affiliate Green Cloud 114

ConversionXL

JUNE 24, 2020

Automated programs (bots). Perhaps the biggest culprits of click fraud are robots—malicious computer programs ( botnets ) that automatically scan the internet and subtly carry out clicks, trying to pass as human. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Conclusion.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

FEBRUARY 3, 2022

If people have to jump through hoops, your program will likely fall flat. For example, when ConvertKit began to grow its user base by cold-emailing bloggers , it doubled down on the tactic and scaled it up to include an affiliate program and webinars. Revenue grew by 637%. Drive growth with experimentation. The result?

Product 102

Product Marketing Social Media Channel 102

Occam's Razor

FEBRUARY 10, 2016

If they solve for ecommerce conversion rates, and goals like requesting their catalog, signing up for their rewards programs, number of new accounts opened, product reviews written, credit card applications, wish-lists created… I could keep going on and on, but I think you get my point. I find the word conversions a bit repressive.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. total revenue / total spend). If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

Hearpreneur

MAY 15, 2019

I loved working for start-ups, except for the being laid-off part, as a result of acquisition or pivot. As my skin became stronger, it looked even more fresh and beautiful than it was BEFORE I started my program! million in annual revenue. #3- Being laid-off. Photo Credit: Kristie Jones. I had focused my coaching on weight loss.

Fractional CTO 122

Fractional CTO Entrepreneur CTO Hire LLC 122

Occam's Razor

AUGUST 9, 2016

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Affiliates! A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had about 500 members join the first program, and grew it to 1,000 members, and that’s why I can quote those numbers basically. Adding Ad Revenue. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. I had someone running the forum.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? That is so cool. You can, and should, do better.

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

DECEMBER 27, 2015

I, along with my small team of professionals, are also making the final touches in December to two significant programs we will offer prospects and clients. Because my work involves merger & acquisition consulting, transaction schedules are notoriously unpredictable, and are constantly being compressed. 5 – Proposals.

Fresno 48

Fresno Entrepreneur Merger LLC 48

discuss.joelonsoftware.com

NOVEMBER 1, 2010

. * I dont control the companys valuation: if for example the company is privately-held, then the value of equity might be complicated and outside my control (you can dilute equity, reinvest any revenue instead of paying it in dividends, etc., 2- You could also look at setting up an affiliate marketing program.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. They will show affection towards you. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.pakman.com

SEPTEMBER 27, 2012

At that scale, you can reach billions of dollars in revenue. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. You say Google spends $10B on traffic acquisition. But they do $50B in revenue. Always will be. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

The Next Web

MAY 5, 2013

Here is a laundry list of the primary tactics most growth hackers use: Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users. Paid Acquisition: There are many types. What tools does a growth hacker use? — Image credit: Thinkstock.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

techcrunch.com

OCTOBER 23, 2010

bfliris So it sounds like with Meebo (your claim to fame) you were passionate about the idea but had no programming skill, partnered with two people that had strong programming ability and did very little to assist them in creating a succesful application. I have had a programming job and tried to do side projects after work/ weekends.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

www.quora.com

JANUARY 16, 2011

Catalin Braescu • Jan 9, 2011 minor point : Microsoft : Bill Gates had been programming from age 14, and had been employed as a programmer writing software to control dams at 17. Building a scalable, profitable, customer acquisition engine. Affiliated with the Small Business Admin. Building and managing a technical team.

Developer 42

Developer Technical Review Cofounder Technical Cofounder 42

practicetrumpstheory.com

JULY 14, 2010

So both Acquisition and Referral can be tabled for now. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. If so, what is the average time to conversion (time period X)?

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs.

Customer 133

Customer Churn Rate Retention Acquisition 133