ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. Response times are a critical factor to address market change; prioritize speed over formality. Different conditions require different specialists.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

JUNE 19, 2018

brough together 180 marketing and optimization people all over Europe. You can’t copy market leaders or competitors to get ahead. Marketers are often talking about unicorns, ice-creams and rainbows. The growth system is broken: product, marketing and sales are siloed. Alexa Hubley: The Agile Marketing Playbook.

Technical Review 103

Technical Review Agile Analytics Conversion 103

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

David Teten

APRIL 1, 2021

Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. .

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. Effectively, we are a market maker between our portfolio companies and the late-stage VCs and large enterprises which are our co-investors. For example, consider public relations.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

ConversionXL

APRIL 1, 2020

And if, like so many others, you’re realizing that your marketing spend needs to get more efficient fast, an accurate LTV number is an essential first step. . Until this point, everything is trackable through your Google Analytics setup (assuming you’ve set up cross-domain tracking ). You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

AUGUST 19, 2016

Marketers need to face mobile optimization head on by identifying the barriers that prevent your users from converting and taking action against them. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. This number increased by 27.1% in 2013 to 1.43 Image Source. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

AUGUST 21, 2014

Software developer Patrick McKenzie aka @Patio11 (easily one of my favorite marketers to follow and learn from) asserts that 40-60% of users who sign up for a free trial of almost every software or SaaS application will use it once and never come back. Here are funnel analytics for the Bingo Card Creator new user experience: image source.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 2: Network reports and motion charts.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 60

Analytics Web eCommerce Metrics 60

Software By Rob

JANUARY 12, 2010

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. Luckily, Google Analytics can spell this out for you using goals. No amount of optimization is going to make this traffic turn into gold unless your target market is people who are interested in tech startups.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. However, in some categories (e.g.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

FEBRUARY 11, 2020

For its size alone, it’s a market worth exploring. Despite over a decade on Twitter and more than 66,000 followers, I’ve never really seen an impact from the following tactics, despite the fact that they’re extolled as “best practices” in most guides to Twitter marketing: Using any kind of hashtags. Used strategically (e.g.,

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big shifts in investment (marketing, customer experience, team sizes, tools). See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Or the founder, or the product, or the market – no metrics can measure those intangibles.

Oakland 326

Oakland Incubator Lean Metrics 326

The Next Web

MARCH 2, 2014

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. Browse through the non-branded keywords that drove traffic to your website by viewing the Acquisition section of Google Analytics , then to Keywords and finally to the Organic report. Rising non-branded organic traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. But, what if we did not have that opportunity?

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. My second prescription was to (repeatedly!)

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

AUGUST 23, 2020

If call leads are important to your business, you’d be wise to rethink mobile analytics all-together, as understanding a person’s behavior when they have their phone in their hand is a hell of a lot more complex than when they’re tethered to a desk somewhere. Pillar 3: Optimize for call quality. Salesforce ).

Mobile 112

Mobile Analytics Web Conversion 112

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. Assumption: Hmm I have this great idea for a new app that helps content marketing experts track what pieces of content are driving leads and who is interacting with their content.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Most analytics vendors, including Google Analytics, reacted immediately to the change in order help us quantify the impact of this change in multiple ways.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" Sounds like fun? Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139