Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

Steve Blank

NOVEMBER 25, 2013

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

VC Cafe

APRIL 8, 2010

The most noteworthy M&A deals of 2009 were Siemens’ $418 million acquisition of Solel; Medtronic’s acquisition of Ventor, estimated at $325 million; and IBM’s $225 million acquisition of Guardium. The British mobile payments and messaging aggregator will become part of Amdocs’ OpenMarket US mobile transactions hub.

OTC 68

OTC Brazil Paraguay 68

Occam's Razor

MARCH 23, 2010

There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. This allows you to do strategic analysis of you web acquisitions in context of retail, call center, etc.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

JANUARY 16, 2011

In addition, Cellguide’s GPSense engine is chip agnostic and could use pseudo- ranges from any GNSS receiver thus creating a fully featured locaiton and navigation engine. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention. High enough that the publisher can afford to rely on paid customer acquisition alone to build a user base, and still make money. A Lightspeed Portfolio company.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

When I search for "avinash" on Google I might rank #1 in the search results because I'm logged into my Google account, the engine has my search history, my computer IP address, it also has searches by others in my vicinity, local stories right now, and so many other signals. So check your keyword ranking if it pleases you.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. Google App Engine â?? We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging.

Software Review 53

Software Review Technical Review Startup 53