Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. If you are building a large, viral, ad-support consumer internet property, you just want to go big!

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 26, 2014

The Service Provider is simply the name of the Internet service providers (ISPs) used by visitors to your site. verizon|communication|isp| comcast|tele|internet|dsl|road runner|pool|service provider|embarq|address| vodafone|sprint|network|cable| alltel|wifi|telkom|bellsouth|. You can now see 3 metrics called. (1) page load time.

Analytics 131

Analytics Conversion Metrics Europe 131

Duct Tape Marketing

SEPTEMBER 10, 2019

I love looking at cost per account acquired as a key metric to share with potential acquirers. Well, in order to be “bankable,” meaning a company that a bank would lend to, you have to have some of these metrics dialed in. They can simply grow quite quickly by winning new customers. John Jantsch: Nor have I.

Entrepreneur 50

Entrepreneur Switzerland Revenue Differentiation 50

Cracking the Code

FEBRUARY 4, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. This introduction was also the opportunity to illustrate the amazing growth of our software and saas portfolio in the past years, with aggregated revenues reaching $1.2B Cracking The Code. Monday, February 04, 2008.

Software Review 48

Software Review South Korea IPO Portfolio 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114

Internet eCommerce Advertising Flash 114

VC Cafe

JANUARY 16, 2011

. - Aerotel Medical Systems is a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Flash Networks’ Harmony Content Control enables safer, more productive mobile use of the open Internet for consumer or business use.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. Likelihood of Confusion -trademark, copyright and Internet Law. aggregation. Internet trends. Internet TV. State of the Internet. SEO and Analytics Tutorials. worth reading as well. s Essays â??

Software Review 53

Software Review Technical Review Startup 53