ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. When we find ourselves looking for quick wins, we pull up a Google Analytics report with landing pages that have decreased year-over-year in sessions. Here’s how we did it.

SEO 121

SEO Technical Review Software Review XML 121

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. View this post on Instagram Watch our detachable soles being made near Milan #mahabis #soles #shoes #factory #milan #italy #videooftheday #instadaily #ig #sneakers #kicks #design #fashion #yellow A post shared by mahabis (@mahabis) on Apr 10, 2014 at 5:53am PDT.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

JUNE 8, 2017

Design and orchestrate experiments. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Something like data analytics platform Plausible , on the other hand, is a simple product designed for startups, freelancers, and bloggers.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 As you design your website, consider how your customers will interact with your business. When you set up your online storefront, don’t forget to set up a Google Analytics account, too. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). I’m more familiar with content marketing in B2B Marketing.

Southern California 170

Southern California Acquisition Cost Customer 170

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago. In our context, an example of a high-risk post is our Google Analytics implementation guide. To be honest, it never did.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And you got one point just for having Google analytics on your website, so effectively-. Louis Gudema: Oh, yeah, absolutely.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

FEBRUARY 26, 2014

Dig into your analytics and ask: How do different sections of your site perform? 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Exercise: image source. Combining Location & Time.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

SEPTEMBER 30, 2013

The challenge is that this annual, or semi-annual, update of the content or the website design, is a terrible way to win at digital. Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Mucker Lab

APRIL 6, 2023

What's the best way to do design? You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. The other thing is called the “PLG native.”

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. BAB (Before-After-Bridge).

Email 136

Email Customer Marketing Software Review 136

Up and Running

MARCH 14, 2017

When designing social surveys, make sure you’re asking the right thing of the right people in the right way. This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Would you treat your mother like that? People matter.

Marketing 126

Marketing Flash Analytics Web 126

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Mobile-friendly design. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Design & Production. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

APRIL 3, 2018

Understand: funnel analyis to identify opportunities – 75K people / day werent able to login because of a bad login screen design. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Renee Thompson – How to Win at B2B Optimization. Increased engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 4, 2020

It’s a tactic that game designers had been using long before marketers to increase money spent by gamers. Instead, design a less-is-more experience for the average user, and you’ll find that your users will thank you. You can find these sticky parts by comparing feature usage through data-analytics platforms like Amplitude or Mixpanel.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. Qualaroo is a third party application that allows you to have a single question pop up on your site at a designated time.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

JULY 9, 2015

Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? Using a comprehensive analytics platform is key to gathering and interpreting data to create, revise, and test both your lead gen and signup funnel.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Adobe Analytics capabilities are sold in various bundles labelled “premium.” It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. This approach works for both new account acquisition and account expansion. Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Results of Invoca’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MARCH 3, 2021

This means your PPC landing pages need to be designed to be efficient mouse traps. One of the most advantageous elements of a PPC campaign is it helps digital marketers test out certain keywords before designing an SEO strategy around ranking organically for them. Desktop versus mobile conversion rates tracked in Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? It’s also possible that these demos might have an up-front cost to design, code, and deploy. There was no significant difference in live demo usage between B2B or B2C companies, being 70% and 71%, respectively. Demo data analysis.

Product 120

Product B2C B2B Email 120

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation. Acquire prospects.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Netflix had barely started experimenting with online video.

B2B 133

B2B Marketing SEO Search 133

Rob Go

JULY 11, 2013

In the B2B world, this could take the form of founders who have such strong market relationships that they can get things done on the sales and partnership side that create huge credibility for the company well in advance of what others could accomplish in the same time period. Produce a “wow” moment for a narrow audience that cares.

Distribution 66

Distribution Vertical Viral B2B 66