Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Let's go!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 4, 2020

Our company, Smartlook , provides qualitative analytics solutions for websites and mobile apps. Definition of project type—mobile or web. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. Additionally, all our users and product engagement metrics got skewed.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

YoungUpstarts

JANUARY 7, 2018

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Predictive Analytics. In 2016, SMBs used an average of 4.8

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

Occam's Razor

SEPTEMBER 20, 2010

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Here is a simple example: You are the Acquisition manager for a company called Omniture. You are using Google Analytics to track all you display campaigns. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. And, are we tracking people, devices, web browsers or whoknowswhat? I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. And, yes, some of it is.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JULY 23, 2012

What metrics should I use? and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. Use BR & CV.

Framework 126

Framework Analytics Web DC 126

Up and Running

APRIL 17, 2018

Once you’ve identified the keyword you want to rank for, we recommend using that keyword throughout the copy of your website, and in hidden places like your photo alt tags, in your meta description for the web page, and within the titles of your web pages. When you’re creating new web pages, don’t forget about optimizing your URLs.

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Analytics 60

Analytics Metrics Advertising Europe 60

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Could you talk a bit about the diligence you did during the acquisition? Due diligence is the most important part of the process because it dictates whether you should move forward with the acquisition, and at what price. Photo by psiaki.

Acquisition 53

Acquisition Software Review Technical Review NDA 53

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course.

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. There are also tools focused on UI analytics like click maps ( CrazyEgg , Hotjar , FullStory , Yandex Metrica ) or form analysis ( Formisimo , Yandex Metrica ). Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. To share with you three custom reports that I find to be super valuable when I am doing web data analysis.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. Metrics should be anchored in part to customer outcomes, not granular processes and practices. Finland-based Leadfeeder is a top (Google) analytics tool that shows the companies that visit your website. Leadfeeder.

Customer 130

Customer Channel Design Retention 130

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

DECEMBER 12, 2013

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. The first thing I check in Google Analytics. B) specific page issues. B) specific page issues.

Analytics 132

Analytics Search Conversion Metrics 132

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Now, all those other metrics suddenly have a purpose and context. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

This is going to be BIG.

FEBRUARY 26, 2010

ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Now, all of that construction and destruction has moved online. Check out the highly entertaining front page video.)

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. For example, a web designer. Will all businesses be able to configure their testing tool to their analytics and ensure the data they are recording is correct?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

MAY 19, 2020

But even in these cases, opportunities likely exist to set expectations for new customers via pre-purchase blog, web, or video content. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Customer 122

Customer Analytics Metrics SEO 122