Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.)

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Search marketing. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search).

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? You wouldn’t hire a brain surgeon to treat your heart condition.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Loyal buyers of other brands don’t care about your ad budget or your search terms. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

I then discuss the journey to search for a product distributor who would become my business partner, how and where I found one, as well as the establishment of the e-commerce portal itself. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. 13- I had no other choice. 15- Create a solution.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

In this post, I want to lay out the details involved in how I first realized the opportunity, the formation of the business idea, the search for my supplier, the establishment and growth of the business, problems encountered and lessons learned, as well as the exit strategy that resulted in the $250,000 sale of the business.

SEO 102

SEO PPC America Design 102

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. 1: Page Efficiency Analysis Report.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. at 5:32 pm To optimise conversions you should employ a web analytics provider such as clicktale to show you how your customers enagage eith your site. 9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo?

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. The fundamental difference between Amazon and Google search. You run a search. So where do the two search engines diverge?

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 2, 2022

For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. Paid tools can help you figure out what people are searching for, which we’ll list later.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Traffic was from organic search (primarily Google). 3 Rob on 02.10.09 at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! Now it's time for acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" Sounds like fun? Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 17, 2019

But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131