Austin Startup

APRIL 17, 2017

You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. This will include management of both organic and paid media and replying to any comments made on those posts. You need some Photoshop skills — mostly to resize and crop images — and the ability to write persuasive ad copy.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. But it's people who care about that experience, right?

Marketing 76

Marketing Differentiation B2C PR 76

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. That’s great!

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The above screenshot shows the group board results for the search “social media marketing.” Integrate Pinterest With Your Other Social Media Channels. Pinterest Group Boards. Google Plus.

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

Engineer 65

Engineer SEO ChatGPT Channel 65

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? I am going to break the second part of the rule. So why break the rule?

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%.

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Ad-driven businesses – like most of the media and social media platforms like Meta, Snap or Pinterest, focus on engagement as their north star.

Metrics 179

Metrics Revenue B2C Portfolio 179

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . Part time CMO for B2B and B2C startups. Hila Shitrit Nissim. Hila Shitrit Nissim. Linkedin profile: [link].

B2C 145

B2C Marketing Stealth 145

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Cost per Acquisition. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. I want to know if they have even a simplistic understanding of how to rock social media. Now, I better understand visitor acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

Duct Tape Marketing

APRIL 28, 2017

You could also encourage happy consumers to go vocal on social networks. Improved talent acquisition. If your company has a great work culture that your employees are excited to be proud of, you could significantly improve your recruitment efficiency by using that to your advantage on social networks. Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more.

Metrics 126

Metrics Web Analytics Campaign 126

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free. Justin #14 Eugene Mandel on 08.18.10 18 Rob on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Generating awareness through social media. Image source.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. In larger and more complex purchases (think B2B here), there’s a whole lot more reflection and contemplation. Image Source.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.

Social Media 60

Social Media Media B2C B2B 60

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

Software Review 110

Software Review Startup Silicon Valley Analytics 110