Acquisition, B2C, Campaign and Video

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

Acquisition

Acquisition eCommerce Customer Churn Rate

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video

Video B2B Technical Review Campaign

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Short-form video. A study by Wyzowl found that people share videos at twice the rate of other types of content (great for raising brand awareness). Video content is the now, but short-form video content is the future.” And they often are.

Social Media

Social Media Media Developer Marketing

How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing

Marketing Differentiation B2C PR

Looking for your summer internship? Look no further.

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SocialMatters.ai

Semantic

Semantic Social Media Database Artificial Inteligence

How to get your mobile app discovered in 2021

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. The challenge is that there are millions of micro influencers and still no standard way of booking these campaigns in a programatic approach in the same way that can be achieved with ads.

Mobile

Mobile Social Media Distribution PR

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? That’s a serious win achieved through personalization.

Programming

Programming Revenue Analytics Software Review

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics

Metrics Analytics Marketing Acquisition

Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

JULY 7, 2020

Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . Design engaging pins.

Marketing

Marketing Viral Campaign Search

How to Build a Product Launch Strategy

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product

Product Social Media Audience Software Review

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Email software is what’s going to drive your marketing campaigns.

Email

Email Customer Marketing Software Review

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Do product videos increase click-through rates? Track and tweak. Conclusion.

B2B

B2B Email Sales Acquisition

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B

B2B Marketing B2C ChatGPT

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics

Analytics Metrics Mobile DC

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Focus on optimizing your Cost per Acquisition (CPA). Look at the colors. Look at the icons.

Analytics

Analytics Marketing Channel Metrics

Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). About half of those people watch the entire video.

Analytics

Analytics Conversion Software Review Email

The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing

Marketing B2C Social Media Channel

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Skype and Zoom are useful for video/audio conferences. you can see the video here. 3) Raise capital. I personally use Salesforce.

Technical Review

Technical Review Software Review Analytics Private Equity

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Will I analyze Search first or Campaigns?

Web

Web Analytics Technical Review Affiliate

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). You want sales, yes. It is also rude.

Framework

Framework Marketing Metrics Audience

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

OCTOBER 10, 2011

On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value.

Social Media

Social Media Metrics Conversion Media

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

SEPTEMBER 23, 2012

In early 2011 an acquisition by a Fortune 500 company fell apart. Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Popular Video Feed. Consumer Services (B2C). But the company began to struggle after its relationship with Yahoo Inc. fell apart early that year, Mr. Dreymann says. Subscriber Content Read Preview.

Venture Capital

Venture Capital Software Review Rhode Island North Dakota

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. What does the number of press reports or views of our video actually tell us? It is not hard to imagine what a B2C site is trying to do. Even for our branding campaigns ? Okay, now what?

Metrics

Metrics Web Analytics Campaign

8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets.

B2B

B2B Social Media Email Campaign

Why Free Plans Don't Work

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. Seems like a very successful marketing campaign. #56 The video and accompanying blog post is here: [link] #59 Blain Smith on 08.20.10

Software Review

Software Review Software Revenue Cofounder

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer

Customer Marketing Social Media CPA