Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Their target consists of SMBs specifically.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. Don't do paid search. Exciting, right?

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Revenue Per Human. Or… PPH.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Nobody was leveraging digital, e-commerce or mobile. 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

VC Cafe

MARCH 27, 2022

A Goldman Sachs report on the future of Web3 described Metaverse as “a successor to mobile Internet that will 1) elevate physical world experiences, 2) be co-created and built responsibly” Framing the Future of Web3 (Source: Goldman Sachs ). Metaverse – it has both B2B and B2C applications. Source: Visual Capitalist.

Cofounder 179

Cofounder Venture Capital Equity 179

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. Their mobile apps, if they exist, are atrocious.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. total revenue / total spend). Choose every word carefully.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 7, 2020

Because they generate most of their revenue from ads with Mediavine , their main objective is article views; Pinterest helps distribute their content. Another thing to consider: Pinterest is a predominantly mobile search platform ( 85% use Pinterest from their mobile devices ), so your pins should be 1000 x 1500 pixels (2:3 aspect ratio).

Marketing 114

Marketing Viral Campaign Search 114

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Business As Usual. Again, easey peasey.

Analytics 139

Analytics Aggregator Channel B2B 139

online.wsj.com

SEPTEMBER 23, 2012

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart. Consumer Services (B2C). Software. -

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

OCTOBER 10, 2011

Businesses as in Red Bull and T-Mobile and Johnson & Johnson. On all social media channels: Economic Value = Sum of Short and Long Term Revenue and Cost Savings. They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

FEBRUARY 3, 2017

Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 3, 2021

Brands that rely heavily on revenue from paid than organic search are only one crisis away from having their business turn upside down. SEO has a wonderful way of drastically lowering cost-per-acquisition over time. Desktop versus mobile conversion rates tracked in Google Analytics. Image Source: Hallam ).

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. They focus primarily on mobile apps and media companies.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Spending $1000+ per month on user acquisition. Kissmetrics.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Spending $1000+ per month on user acquisition. Kissmetrics.

Analytics 107

Analytics Product Channel Retention 107