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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163
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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? Cotter bucks the flavor-of-the-day entrepreneurial stereotype: the college dropout popularized by both our own Michael Dell and recently Mark Zuckerberg and the great movie The Social Network. the business was the same and through acquisitions it became to be worth $1.33 It is worth $3.4

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. If they trust social networks, blogs, magazines, etc., The second relies on retention.

Retention 126
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. On Twitter , it’s laid back to suit the B2C, creative audience segment. However, its tone of voice differs slightly. Helping you build your thing is our thing.”.

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3 Simple Tips to Increase Your Following on Pinterest

Duct Tape Marketing

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Integrate Pinterest With Your Other Social Media Channels. Pinterest arrived to the social network party after other popular networks like Facebook and Twitter. Google Plus. Tweet Your Pins.