Remove Acquisition Remove Business Model Remove Sales Cycle Remove Viral
article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
article thumbnail

Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.) VC Venture capital Viral growth Plugin by wpburn.com wordpress themes Copyright © David Skok 2009, 2010.

Metrics 55
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Then we could focus on standardizing a product that could have an automated sales cycle online.

Customer 167
article thumbnail

How I invest as a pre-seed investor?

Hippoland

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

article thumbnail

How I invest as a pre-seed investor?

Hippoland

2) What is the business model and the potential unit economics? Certain investors tend to gravitate towards certain business models. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?