Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JULY 28, 2021

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Use snapshots to quickly view top campaigns, pages, and traffic sources.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Up and Running

JULY 15, 2015

Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Phone tracking software, to track people who are viewing your site from their smartphones—by source, by campaign, by ad. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JULY 8, 2021

Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. Using this, the brand taps into broader motivations. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

JULY 21, 2022

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

DECEMBER 7, 2017

It allows us to do more with less, “lock-in” campaigns that print cash for us while we sleep. Well, you can also automate tripwire marketing campaigns. And once I took customer acquisition costs into account, this segment was unprofitable and negative-LTV. It’s often the absence of activity that serves as a trigger.

Bankruptcy 106

Bankruptcy Marketing Campaign Intellectual Property 106

The Equity Kicker

FEBRUARY 14, 2013

Subscription ecommerce has become quite a hot business model over the past couple of years, perhaps reaching peak hotness 6-12 months ago. Phil Wilkinson, the founder of Kopi, is an old friend and we were discussing characteristics of good ecommerce subscription businesses over lunch yesterday.

eCommerce 133

eCommerce Curation Acquisition Portfolio 133

ConversionXL

SEPTEMBER 9, 2021

Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. Rather than going the ecommerce route and completing a purchase on your website, social commerce lets you take users from research to checkout without leaving the app.

Social Media 142

Social Media Media Developer Marketing 142

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Bonus: Ecommerce is sexy, so don't forget to look at that.

Analytics 159

Analytics Search Campaign eCommerce 159

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. Thanks to Gavin Johnson, Evking ! #3- 3- Caring for the team. Photo Credit: Ben Zellner.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

FEBRUARY 17, 2021

click ID, campaign ID, URL of expected conversion). The amount of data sent with the ad impression is controversial : Apple’s proposal allows marketers to store just 6 bits of information in a “campaign ID,” that is, a number between 1 and 64. How these new tracking proposals affect reporting. Image source ). Image source ).

Caching 140

Caching Algorithm Advertising Metadata 140

ReadWriteStart

JUNE 1, 2020

Crowdfunding is also an option where you can raise funds through crowdfunding platforms like Kickstarter, but unfortunately Indian regulation only allows crowdfunding for some non-profit Check out this article if you want to know more about crowdfunding: 10 things about running a successful crowdfunding campaign. ? Startup competitions.

Startup 150

Startup Entrepreneur Elevator Pitch Seed Stage 150

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Following are the main types of segments that you will be able to actually build and use with the technology available today. Contextual segments. Behavioral segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. And yet…Forrester found that 70% of(.)

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. And yet…Forrester found that 70% of(.)

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. And yet…Forrester found that 70% of(.)

Retention 105

Retention Customer Developer Programming 105

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JUNE 5, 2014

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. And yet…Forrester found that 70% of(.)

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. The benefits of TikTok for ecommerce brands don’t start and end with a sale.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

View from Seed

APRIL 24, 2019

Couple that noise with the flurry of AI/messaging startups from a few years back (set off by Facebook’s WhatsApp acquisition), in conjunction with app developers’ notification euphoria… all of which have resulted in a state on our mobile phones where “ our brains being overloaded with push notifications about nothing.”.

SMS 207

SMS San Francisco Channel Dilution 207

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Create Campaigns That Connect With These Personas.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19] So we want to acquire a firm that just does that as kind of a part rather, you know, sort of an AC acquisition hire.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

NOVEMBER 12, 2018

Send me a tailored drip email campaign. For ecommerce businesses, a great user experience is a competitive advantage. Don’t focus only on acquisition. This lets Shopify: Educate me on its features (if I’m selling with a different system). Show me how to start selling online (if I’m selling offline). Conclusion.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

FEBRUARY 8, 2016

Here’s what they discovered: They found firms that quickly institute formal mechanisms such as operation budgets, cash budgets, and financial monitoring systems (tools that measure profitability, customer acquisition costs, variance from actual budget, and so forth) had higher growth rates in terms of revenues and headcount. until 9 p.m.

Entrepreneur 60

Entrepreneur Software Review Balance Sheet Partner 60

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. The average email open rate in the ecommerce industry is 16.75%. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137