ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. Focus on the channels that offer the best ROI. The result? Image source.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

APRIL 11, 2022

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key partners. Key resources.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

View from Seed

JANUARY 6, 2021

When a company is pitching a VC, there is typically one partner who is the advocate for the deal and is shepherding the process. Part of what I like about working with my partners is that I really believe that our collective decision-making is better than our decision-making as individuals.

Partner 180

Partner Distribution Founder Acquisition 180

View from Seed

JANUARY 24, 2018

For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. This is an initiative that we will continue to refine in the coming years, but we are so excited to be partnering with these Guild members going forward.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

APRIL 26, 2021

Investors know that operational and employee expenses are always higher than anticipated, not to mention customer acquisition costs, capital expenses, and ongoing competitive initiatives. Specify a primary customer channel for sales. Today the most common and successful channel for new ventures is online e-commerce.

Intellectual Property 332

Intellectual Property Angel Investor Business Model Channel 332

Startup Professionals Musings

DECEMBER 23, 2016

Secondly, you must constantly communicate suggested changes to your team, implement necessary pivots, and realign all the elements of your business, including partners, investors, and vendors. Initiate new strategic partnerships and investigate acquisitions versus in-house changes. No change means falling behind.

Social Media 120

Social Media Technical Review Metrics Channel 120

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Visit reference customers, partners, and vendors. Make sure all business processes are documented and integrated. If everyone has a different view of reality, you have no reality.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

Startup Professionals Musings

JULY 26, 2010

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Economies of scale also apply to marketing, distribution, and sales. Tags: entrepreneur startup merger acquisition business. Economies of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Startup Professionals Musings

JULY 13, 2019

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key partners. Key resources.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

ReadWriteStart

AUGUST 26, 2022

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). I’m a partner at TCV, which we founded in 1996. The vast majority of their customer acquisition is word of mouth. Jonathan Siddharth . David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Professional PR agencies or PR distribution services can help you realize your business plan objectives.

Public Relations 235

Public Relations Business Plan PR Distribution 235

VC Cafe

JANUARY 2, 2023

As Vintage Venture Partners put it in a recent presentation shared in Tel Aviv , 2022 started off well but fell of a cliff in the second half (the slides were shared on Twitter by Amitai Ziv from Tech 12 ). A report by Greenfield Partners puts the total fundraising of Israeli startups at $15.16 2022 in Israeli tech and venture.

Valuation 158

Valuation Down Round Venture Capital 158

Startup Professionals Musings

DECEMBER 21, 2013

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. Economies of scale also apply to marketing, distribution, and sales. acquisitions business entrepreneur growth mergers organic growth'

Merger 243

Merger Acquisition Startup Bandwidth 243

Steve Blank

OCTOBER 31, 2014

But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. Identify activities/resources/partners locally and then globally. Establish U.S.

Global 335

Global Australia Silicon Valley China 335

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Both Sides of the Table

SEPTEMBER 19, 2011

In Netflix’s case this is their DVD distribution business. Equally, the streaming business has got to accelerate content acquisition, focus on customer retention, improve streaming technologies to make it better for users / worse for competitors, and they’ve got to continually improve the UI. Who knows?

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

ConversionXL

NOVEMBER 10, 2020

Distribution framework. The team experimented with different thumbnails, title lengths, and CTAs to subscribe to the company channel and watch the next video. Remember, all assets and all channels do not need to accomplish all things at all times. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

Both Sides of the Table

MARCH 11, 2011

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. The Wedding Channel. Shopping.com.

Product 350

Product Tuvalu Dilution Incubator 350

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Distribution Hacks. Dropbox – Startup Lessons Learned.

API 167

API Viral Startup Retention 167

Steve Blank

FEBRUARY 26, 2020

Luckily, I teach with two great VCs, Mar Hershenson of Pear Ventures and Jeff Epstein of Bessemer Venture Partners who both put together presentations unraveling the mysteries of how and why startups raise money. You need to begin to “instrument” your customer acquisition process with analytics. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

ConversionXL

JUNE 23, 2020

In addition to the options above, many publications and ad partners allow for in-feed ads optimized specifically for social media consumption. They used Outbrain to distribute advertorials on major publications, such as CNN and Forbes, generating over 50,000 downloads per month. What will you get for all that money?

Technical Review 105

Technical Review Software Review Audience Advertising 105

Startup Professionals Musings

JULY 9, 2017

Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs. Investors will demand clear channel definitions. Key partners. Key resources.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Startup Professionals Musings

NOVEMBER 17, 2012

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base. Economies of scale. New management skills.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

VC Cafe

SEPTEMBER 15, 2011

Four “Zell startups&# exited this year alone, most recently with the acquisition of GiftsProject by eBay for an estimated $20 million. Did one channel work more than others so far? Also our app is integrated to Facebook so when you first connect with you partner you can post it to your profile. for both partners.

Mobile 99

Mobile Software Review Bootstrapping 99

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. ” YouTube takes 45%. but not that this justifies take a 45% revenue share.

Networking 366

Networking Media Distribution Video 366

Startup Professionals Musings

AUGUST 1, 2014

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Capitalize on shared costs and common distribution. Similar companies, even though competitors, usually face economies of scale and overlapping distribution channels.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production.

South America 291

South America Colombia Mexico Vertical 291

Startup Professionals Musings

SEPTEMBER 15, 2011

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base. Economies of scale. New management skills.

Startup 232

Startup Merger Bandwidth Acquisition 232