ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Acquisition. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 1, 2020

But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. And customer acquisition is getting only more expensive.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

APRIL 11, 2022

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

ConversionXL

NOVEMBER 10, 2021

Dig into your sales data too. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Experiment with new and emerging platforms and channels. Where do visitors spend the most time?

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

DECEMBER 2, 2020

That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. Or sales-qualified leads. Google won’t give you credit for nuance or expert takes that counter conventional wisdom. Or form fills.

Analytics 161

Analytics Acquisition Channel B2C 161

Startup Professionals Musings

APRIL 26, 2021

The most attractive revenue model today for services is subscriptions, and for products it is sales and support. Investors know that operational and employee expenses are always higher than anticipated, not to mention customer acquisition costs, capital expenses, and ongoing competitive initiatives.

Intellectual Property 332

Intellectual Property Angel Investor Business Model Channel 332

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Inbound marketing increased the burden on marketing to resolve middle- and bottom-of-funnel concerns previously handled by sales departments. What is a lead if it doesn’t have a chance at becoming a sale?).

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. Sales” is not a dirty word. Sometimes that’s airtight product/market it.

Restful 202

Restful Founder Revenue Acquisition 202

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Any increase in brand recognition, as well as personal connections, is a multiplier to your existing marketing and sales efforts.

Marketing 299

Marketing Social Media Merger Acquisition 299

Startup Professionals Musings

JULY 26, 2010

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. In many cases business opportunities with competitors (coopetition) will open up a new marketing channel, and definitely give you the cost advantages of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Design, Product, Marketing, and Sales get pissed that you’re not in sync. Otherwise, consider using those marketing dollars to scale up your core distribution channel first.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

JULY 13, 2019

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

ConversionXL

AUGUST 5, 2021

For example, a macro goal could be “increasing the number of sales from certain audience segments.” Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. This affects how you personalize content, creative, and the channels you use to reach them.

Software Review 143

Software Review Technical Review San Diego Retention 143

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. Anchor Your Sales And Marketing Efforts. In this post, you’ll find out the importance of including PR in your business plan.

Public Relations 235

Public Relations Business Plan PR Distribution 235

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. You need to begin to “instrument” your customer acquisition process with analytics. Series B is about proving your net revenue model (can you be profitable?). 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. Before raising your B round, you’ll need to be able to show how you can scale sales and marketing and that you are starting to really understand your business.

Acquisition 150

Acquisition Distribution Metrics Retention 150

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 10, 2020

And after some number of opens, clicks, and visits, we’d go in for the hard sale—a phone call from a sales rep, an office visit to provide a demo, and some kind of “buy now or else” discount on pricing. Distribution framework. Remember, all assets and all channels do not need to accomplish all things at all times.

Agile 139

Agile Social Media Audience Software Review 139

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 23, 2020

Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. The balance shifts toward informative content if the goal is awareness and toward promotional content if the goal is leads and sales. You don’t have to write an advertorial as an article, either.

Technical Review 105

Technical Review Software Review Audience Advertising 105

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

DECEMBER 21, 2013

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. In many cases business opportunities with competitors (coopetition) will open up a new marketing channel, and definitely give you the cost advantages of scale.

Merger 243

Merger Acquisition Startup Bandwidth 243

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

Video 129

Video B2B Technical Review Campaign 129