ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. CRO and SEO: The Perfect Couple? Image Source.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JULY 20, 2019

As an ecommerce site, you likely send emails regularly. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? The final verdict on ecommerce email types.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

VC Cafe

DECEMBER 1, 2015

Large corporations have access to huge datasets and can acquire more (pace IBM’s recent acquisition of The Weather Channel data assets for $1.5bn ). But focus to date has been on the low-hanging fruit such as social or ecommerce data, so there’s still opportunity where data is harder to acquire and/or to label.

Artificial Inteligence 60

Artificial Inteligence Algorithm Software Review Startup 60

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. Those are the “Related Products” and the “Customers who bought this product also bought…” lists that appear on the product pages of many ecommerce websites.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. like Google.

Internet 241

Internet Social Bookmarking Social Media Startup 241

ConversionXL

JUNE 27, 2016

Have you configured your custom and default channel groupings? For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. Obviously, this is 10x more helpful for SaaS and eCommerce sites. You might look into… Is enhanced link attribution turned on?

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Don't be that person.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. Also, work with available sales or ecommerce revenue reporting to dig into the time between when a visitor first becomes a lead or enters items into the cart and the time they close as a sale. Don’t stop with just the major search engines!

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). may all become part of a performance strategy.”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

DECEMBER 30, 2015

As an eCommerce site, you likely send emails regularly. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. 4 Types of eCommerce Emails.

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. There are so many ideas.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Customer acquisition cost. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Austin Startup

JUNE 15, 2010

After Bazaarvoice CEO Brett Hurt left Coremetrics the company relocated its headquarters to the bay area, but it still maintains an engineering presence in Austin. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Customer acquisition cost (CAC).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 12, 2013

If you run an eCommerce site, the layers might be something like this: Home. But the most common thing I see on eCommerce sites are the existing email account variations people enter into the ‘new account’ or ‘guest’ email field because they’ve been confused by the design or language of the site.

Analytics 132

Analytics Search Conversion Metrics 132

ConversionXL

SEPTEMBER 4, 2019

Browse a fashionable ecommerce store (demo). AMP for acquisition, PWAs for engagement. news sites) rather than the more dynamic pages found on, for example, ecommerce sites. As with any website, PWAs have URLs and can be crawled and indexed by the search engines. The faster load times keep search engines and users happy.

Web 103

Web Caching HTML Marketing 103

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. This post is about choosing the right sales strategy and channels for your startup from the start. I’m a geek and software engineer from the former ­Soviet state of Belarus. Step 2: Choose your sales channels. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. During this stage you should also invest a lot in Search Engine Optimization. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48

Asia Indonesia B2B Singapore 48

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. If you have ecommerce you will see key metrics related to money making. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Acquisition is everything we do to attract traffic. many teams for acquisition. And so on and so forth. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

YoungUpstarts

FEBRUARY 14, 2017

You have lots of sign ups, you’ve smashed your acquisition targets and the first slide of your pitch deck looks great! Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Engine of growth pivot. Channel pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

ConversionXL

AUGUST 12, 2020

explained: Everything any team does will have an impact on the user experience, from back-end engineers to customer success specialists. acquisition, conversion, onboarding, activation, etc.). Four teams each focused on their role disciplines; product design, engineering, customer experience, and growth [. ] retail stores).

Customer 74

Customer Conversion Dividend Software Review 74

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. There are many different channels now – attribution is the real b h. Different channels make it harder, sure, but it’s table stakes to compete at a high level these days.”. Are Linear Funnels a Thing of the Past?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

APRIL 25, 2016

Which channel generates the most users? Acquisition and Segmentation. When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Acquisition Reports. You can do by enabling Enhanced Ecommerce.

Analytics 48

Analytics Mobile Metrics Acquisition 48