Occam's Razor

OCTOBER 14, 2014

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. The best way is to segment these metrics and then set individual targets for your most important segments.

Analytics 133

Analytics Vertical Metrics Web 133

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Partnerships, distribution channels and pricing models should be included. “If This allows them to calculate burn rates, break-even points and forecast the company valuation over time.

Product 120

Product Intellectual Property Liquidity Event Burn Rate 120

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. To be clear, I can’t forecast the details of how an augmented reality OS should work.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels? If non-web, build demand creation budget and forecast.

Wiki 316

Wiki Lean Management Business Model 316

Brandanew

JUNE 24, 2016

You want to ensure that you’re spending your company’s or your client’s money wisely by investing in the right advertising channels, monitoring the right metrics and utilizing the most efficient outlets. This means you have to make sure your client acquisition costs and value forecasts are accurate.

Social Media 113

Social Media Media Marketing Houston 113

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports multi-channel sourcing and social media integration.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Hippoland

JANUARY 29, 2016

These are some things I wouldn’t include in an email deck include: How many people you are hiring Financial projections / forecasts These are hypothetical – the number of people you hire could change, and if an investor thinks you should hire 5 sales people instead of 4, you shouldn’t let that be what stops you from getting a meeting.

Seed Stage 48

Seed Stage Angel Investor Entrepreneur Forecast 48

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. The best option is to hire a statistician with experience in data modeling and forecasting. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling.

Analytics 94

Analytics Web Non-Compete Metrics 94

Seeing Both Sides

AUGUST 16, 2012

Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. The chart below shows their financial performance over the last few years, with forecasted 2012 revenue of $767M and EBITDA of $339M. and EBITDA margins are 47%.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

The Next Web

MAY 26, 2013

There’s no magic metric in software startups (so don’t let anyone convince you there is). That said, it’s crucial to have a core KPI (key performance indicator) to benchmark your progress, and it’s typically ideal that such a metric be a revenue lever. Provide customer acquisition costs.

Software 151

Software Forecast Startup Exit Strategy 151

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). It's a sign of a healthy business that has a diversified customer acquisition strategy. Index Value Metric. How's yours?

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Invites went up 50%; 35% lift in referral acquisition. Setting up your experiments for success: Define success metrics.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114